Here’s a really illuminating video revealing how to brand a TV channel using music. It was created by music production company Hum’s md and composer Joe Glasman and expertly takes the viewer from the initial thinking about the music design through to the implementation of the music in a multitude of different themed idents for the TV channel.

The channel under the spotlight is Italy’s La 7, which, in the series of idents, takes its No. 7 logo and films it in familiar outdoor locations across Italy, and wanted an immediately identifiable piece of music to brand the films.

The thinking stages and creative process involved in making the music to match the requirements of the channel are laid bare in Glasman’s film, making it very interesting viewing in discovering how to brand a TV channel with music.

The Power of 7: How to brand a TV channel with music from Joe Glasman on Vimeo.

Staff Reporter

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