Televisual MagazineTelevisual Editorial Contents and Reader Profile

On this page you can find out about Televisual magazine editorial content and Televisual readers.

HEADLINE SUMMARY

Audience – Management and those with a leading operational, creative or technical role working in production and the immediate supply chain, whether in production companies, broadcasters, facilities or with senior freelance roles (please see below)

Editorial – A mix of surveys, reports, features and regular columns exploring themes from commissioning and development through capture and post to workflow and delivery (please see below)

Frequency – Quarterly (Spring, Summer, Autumn & Winter)

Average Pagination – 128pages (2021)

Average Print Run – 4,850+ (2021)

Average Mailing on Publication – 4,500+ (2021: 4,440+ UK / 60+ overseas)

Target Mailing on Publication – 5,000+ (from Spring 2022)

The Televisual CommunityTHE TELEVISUAL COMMUNITY

Televisual now distributes far more magazines in print than any other UK trade title. Televisual holds true to the belief that longform editorial works best in print and that a digital magazine’s (e-zine’s) engagement – that is time spent reading – represents a small fraction of print, while begging the question, ‘why not a web page?’

Almost all copies are sent out in the UK to senior management in Indies, broadcasters, freelancers with senior roles and the supply chain with a headline split (based on Winter 2021) as follows:

Indies typically CEOs / Owners / MDs, HoPs, Creative Directors, Showrunners, EPs, PEs and resource management – 36%

Broadcasters & SVoDs typically working in production roles, cf Indies, and commissioning departments – 12%

Senior Freelance Production Staff typically Showrunners, HoPs, Producers, Directors, PEs, PMs, PPSs – 17%

Senior Production Operators typically DoPs, DITs, VFX Producers and Film Editors – 6%

Supply Chain including Post, VFX, Studios, Camera Rental and Live Production typically CEOs / Owners / MDs, CTOs, COOs, GMs, Heads of Department, Senior Engineers and Lead Operators, particularly Colourists, Recording Engineers and Compositors – 23%

Other including Consultants, PRs, Ad agency, Commercials Production EPs, Brand Film Production management – 6%

Televisual Factual FestivalTelevisual magazine is sent on paid subscription and as complimentary based on an individual’s specific role and by direct VIP invitation. Most of our distribution is to home addresses (reflecting work in 2020 and 2021 to ‘get Televisual at home’ and where we were one of only two UK trade magazines that continued to print in Spring and Summer 2021).

COMMENT – The unique aspect of Televisual’s distribution is that over 95% of recipients have a leading role in content creation. Our distribution is defined within production and broadcast by those who have a lead role in production and development. This defined distribution is also reflected in Televisual’s unique reach to freelance production staff with senior roles. Televisual’s reputation and distribution within the supply chain – and particularly post production – is beyond compare. To those working in UK content creation, Televisual is ‘the voice of the production community’ and ‘the industry bible’.

Televisual MagazineTELEVISUAL EDITORIAL CONTENT

Televisual plays to the strength of the magazine format for longform, reflective (‘sit back’) content with an emphasis on benchmark industry surveys, reports and features alongside regular round-up columns. (Televisual has a powerful online channel for news in televisual.com and where the currency of news is immediacy.) Over the course of the year Televisual serves the UK production community a rich and varied mix to keep them on top of their fast evolving and changing world, always with a view to identifying what’s new and what’s changed and who’s who and what they’ve worked on.

Televisual’s unique, benchmark SURVEYS form a core part of our Quarterly editorial offer and are well respected and well-known sub-brands of themselves including:

  • the Production 100 (the UK’s top Indies) in Winter
  • the Facilities 50 (UK post houses) – in Autumn
  • and the Commercials 30 (the ad producers) – in Spring

All of the three main surveys have been published annually for over three decades and are the go-to reference sources for anyone working in UK television, film and commercials. Over the course of the year we publish other surveys including the annual Top 10 Rental Cameras and more occasional surveys on salaries and production technology.

Televisual MagazineIn every issue, Televisual includes at least one ‘Genre Report’ that deconstructs the COMMISSIONING and funding landscape for UK producers covering Live Production (Spring), Entertainment (Summer), Factual (Autumn) and Drama (Winter). And every issue has regular strands including our In Post and Storyboard upfront sections that comprehensively gathers together the best new post, VFX and animation work and Commissions that rounds-up shows in production or that have recently been given the greenlight.

Over the year Televisual has regular reports covering all the main production disciplines from Outside Broadcast and Live Production and TV and Film Studios through to Picture and Audio Post and VFX. Televisual is well known to the production community as the most detailed source of information about the supply chain and reporting on how each discipline has changed and evolved.

Televisual MagazineTelevisual covers the evolution of TECHNOLOGY in every issue with topical reports. Over the past few years, Televisual was the first UK platform to express the relevance of HDR and Atmos HE to producers and the supply chain and probably the only magazine to express emerging new workflows (whether live, factual or drama or whether on premises, remote or cloud) to the same production community. This coverage is mostly in the form of detailed topical reports written to inform a broad audience from technical managers through informed producers with recent subjects including HETV workflows, integrated colour management and, now a regular theme, virtual production where the content is always from the vantage point of early adopters and lead practitioners, rather than technology vendors, although the latter underpin technology evolution.

Televisual MagazineReporting on CREATIVITY is an essential ingredient of the Televisual editorial mix and apparent in the upfront In Post and Storyboard sections and so many of the reports, features and surveys we write including specific production case studies and The Art of strand that has included drama directors, cinematographers, colourists, recording engineers and editors.

Televisual MagazineAnd Televisual provides longform depth to the ISSUES of the day including the current skills deficit, training or sustainability while looking at significant industry developments ranging from the increasing importance of the post production supervisor or the increasing demand for inhouse resources to changed production funding models and market growth based on the increased demand from SVoDs within an ever more relevant global context.

Every survey, report or feature has a sharp focus on CHANGE. This single word informs almost everything Televisual publishes and to a surprising extent the same unerring focus differentiates Televisual from other industry media. The UK television and film sector exists in a world of ever-accelerating change from funding models through workflows and production methodology. Televisual is the trusted brand the UK production community congregates around for reliable, credible and comprehensive coverage of this change. There is no other magazine like Televisual that knows its audience or engages with the same with such critical commentary.

Another differentiator is the number of canvassed VOICES in any one issue. Televisual’s surveys and reports are all written with the contribution of the UK’s leading practitioners that combined are truly representative of the executives and operators defining the UK production ecology. There is no other UK industry magazine that includes even a fraction of the number of opinions and observations from so many in any one issue. It is only through canvassing so many voices that trends and themes can take form.

Televisual’s EDITOR, Jon Creamer, has over two decades experience writing for and editing Televisual and works with an A List of industry editors, all with decades of industry editorial experience including Factual Editor, Pippa Considine, Contributing Editor, Tim Dams (who edited Televisual with Jon for over 15 years) and regular contributors Michael Burns and Meg Carter, both of who have been editors of industry magazines, among others.

As we start 2022 Televisual is more relevant than ever with an editorial agenda shining a light on the medium to long term funding sources and prospects and future (HETV) production requirements and workflows as the sector continues to experience accelerated change.

With an average pagination over 128 pages (in 2021) Televisual offers a rich and unique editorial mix that provides benchmark industry knowledge, champions creativity and provides inspiration while always being on the pulse for technology and workflow change within a fast-evolving industry.

Televisual Magazine AdvertisingFOR ADVERTISERS

Televisual holds a unique position within the UK production sector with the highest printed distribution and a uniquely balanced audience all connected by their direct involvement in content creation, predominantly for mid to high-end television but also for film (now more closely linked to television drama) and commercials.

Add to this an always relevant and compelling editorial context and Televisual offers technology companies and facilities by far the strongest industry media platform to tell a deeper story to an influential and engaged audience of senior operational, creative and technical management with considerable budget spend.

Televisual AdvertisingTelevisual is neither the most expensive nor the cheapest advertising medium within the market but is without doubt the premium media brand in which to advertise production technology or facilities services and delivers by far the best value for money within this space. No other magazine has Televisual’s breadth of audience or level of editorial engagement. Televisual’s quarterly frequency then makes your advertising expenditure go much further and that’s why Televisual attracts a consistent advertiser profile including the industry’s foremost technology companies, the UK’s leading resellers and uniquely a significant volume of studios, post and rental services. It would be a reasonable assumption that most of these companies know their customers and the level of Televisual’s engagement with the same.

For a full list of Televisual surveys, special reports and features and when they happen, please see the TELEVISUAL TIMETABLE

You can find out more about the full range of activity Televisual including events, awards, online and bespoke marketing projects within the ABOUT US tab

And if you just want to know about advertising on televisual.com, please go to the DIGITAL ADVERTISING tab

CONTACT

Televisual enjoys an exceptional relationship with our advertisers and sponsors, and I hope to discuss how we can make your advertising and sponsorship work harder.

James Bennett

E james@televisual.com