Scroll down to find out how televisual.com creates a perfect advertising platform to reach the UK televisual community, including a new option to run sponsored case studies within our Features Pages.
Televisual is a firmly established, well-respected and much-loved brand that has become synonymous with the UK production community. Televisual has a loyal and engaged audience from broadcaster and studio through production company and facility and all those with leading roles who work professionally in moving image content creation for television, film, commercials and corporate applications.
The content on Televisual.com is open access and directly linked to and compliments the magazine brand. Where Televisual magazine plays to the strength of a Quarterly thoughtful read lead by benchmark reports and surveys, the Televisual website leads with daily news from across the UK production sector with the addition of features and video content.
Before the launch of this, our new website, average unique visits per month was in excess of 80,000, almost all from the UK and mostly with director and managerial roles within predominantly television, followed by film, commercials and corporate production and the immediate supply chain.
Traffic to the site comes with an even split between push social media and email alerts and pull and accurately reflects our magazine distribution and readership. Because the site is open access and doesn’t require any subscription or registration, we are unable to provide a detailed audited demographic profile. However, we do understand the profile of our over 15,700 Twitter followers and of our fully qualified 9,500 newsletter email database who click through to the site at a rate in excess of 10,000 per week and is broadly in line with our magazine readership. (NB The email database has just been cleaned, removing all consistent bouncing emails as of Q1, 2021.) Given Televisual has niche content for a niche professional audience, we can assume that most other traffic comes to the site organically and therefore also reflects our Televisual reader community and that the majority of our traffic is broadly in line with our magazine mailing and readership. (See MAGAZINE tab.)
Two-thirds (65%) of Televisual’s readers work in senior roles in UK television, film, commercials production companies and broadcasters. Typical job titles include CEOs, Managing Directors, Heads of Production, Directors of Resource, Creative Directors, Executive Producers, Producers and Directors. This includes many smaller businesses as well as near on universal engagement with all of the main production houses.
A further fifth (20%) have executive and management roles or are senior operators and senior technical staff within the immediate supply chain including film and television studios, outside broadcast, camera rental, post production, VFX and animation. Typical job titles include Managing Directors, Heads of Department, CTOs and a broad range of senior creative and operational roles. Almost all of these businesses contribute to Televisual content whether in print and online and engage with us on a very regular basis.
The remaining sixth (15%) represent a more diverse cross-section with the majority being leading freelancers (without a company umbrella) – typically production executives, directors, DoPs, editors – or working in ad agency or in-house production.