Digital Advertising

Scroll down to find out how televisual.com creates a perfect advertising platform to reach the UK televisual community, including a new option to run sponsored case studies within our Features Pages.

TRAFFIC

Televisual is a firmly established, well-respected and much-loved brand that has become synonymous with the UK production community. Televisual has a loyal and engaged audience from broadcaster and studio through production company and facility and all those with leading roles who work professionally in moving image content creation for television, film, commercials and corporate applications.

The content on Televisual.com is open access and directly linked to and compliments the magazine brand. Where Televisual magazine plays to the strength of a Quarterly thoughtful read lead by benchmark reports and surveys, the Televisual website leads with daily news from across the UK production sector with the addition of features and video content.

Before the launch of this, our new website, average unique visits per month was in excess of 80,000, almost all from the UK and mostly with director and managerial roles within predominantly television, followed by film, commercials and corporate production and the immediate supply chain.

Traffic to the site comes with an even split between push social media and email alerts and pull and accurately reflects our magazine distribution and readership. Because the site is open access and doesn’t require any subscription or registration, we are unable to provide a detailed audited demographic profile. However, we do understand the profile of our over 15,500 Twitter followers and of our fully qualified 12,500 email database who click through to the site at a rate in excess of 10,000 per week and is broadly in line with our magazine readership. Given Televisual has niche content for a niche professional audience, we can assume that most other traffic comes to the site organically and therefore also reflects our Televisual reader community and that the majority of our traffic is broadly in line with our magazine mailing and readership. (See MAGAZINE tab.)

Two-thirds (65%) of our magazine readers working in senior roles in UK television, film, commercials production companies and broadcasters. Typical job titles include CEOs, Managing Directors, Heads of Production, Directors of Resource, Creative Directors, Executive Producers, Producers and Directors. This includes many smaller businesses as well as near on universal engagement with all of the main production houses.

A further fifth (20%) have executive and management roles or are senior operators and senior technical staff within the immediate supply chain including film and television studios, outside broadcast, camera rental, post production, VFX and animation. Typical job titles include Managing Directors, Heads of Department, CTOs and a broad range of senior creative and operational roles. Almost all of these businesses contribute to Televisual content whether in print and online and engage with us on a very regular basis.

The remaining sixth (15%) represent a more diverse cross-section with the majority being leading freelancers (without a company umbrella) – typically production executives, directors, DoPs, editors – or working in ad agency or in-house production.

ADVERTISING RATES & OPTIONS

We have had an average 80,000 unique visits per month with visitors landing on the Home Page equally split with the News Page and where we expect the new Features Pages to have significant traffic but cannot yet fully confirm the emerging traffic split as the new site has just launched.

We sell placement based on a fixed site monthly basis. You can also refresh or change your banner within this period.

** Discounts are available for regular placement and longer campaigns (5% for three months, 10% for six months, 15% for nine months and 20% for twelve months). We are always happy to discuss multiple placements across the site and will discount accordingly.

PAGE OPTIONS:

HOME PAGE – The formal site landing page has equal first sight with the News page

NEWS PAGESThe News Pages have equal first sight with the Home Page but with a longer engagement and multiple page views and offer the most potent placements across the site.

FEATURES PAGESThis is a new section on the web suite that we believe will quickly grow to be a destination for those looking for detailed information and inspiration and offers new digital advertising possibilities on televisual.com. The core offer is longer form editorial features and short form video, but we are also offering case study and sponsored story placement that will sit alongside our own features. Prices for Feature Page case study placement are for discussion and will be very keen from May through September to kick start the offer.

RATES PER CALENDAR MONTH

Banner Style

Home pcm

News pcm

Features pcm

  • Leaderboard Banner
    (728×90 pixels)

£1,395

£1,695

£795

  • Second Banner
    (728×90 pixels)

£795

£895

£495

  • Third Banner
    (728×90 pixels)

£595

£695

£345

  • Top Right Ad Button
    (300×600 pixels)

£745

£845

£445

  • Second Right Ad Button
    (300×600 pixels)

£295

£395

£245

  • NEW Sponsored Content

POA

DISCOUNTS

Discounts are available for regular placement and longer campaigns:

  • 5% for three months
  • 10% for six months
  • 15% for nine months
  • 20% for twelve months

We are always happy to discuss multiple placements across the site and will work with you to find the most attractive package.

Agency Discounts are 10%

 

WEEKLY NEWS EMAIL SPONSORSHIP

Televisual sends out a weekly newsletter on either Wednesday or Thursday every week. The email is sent to over 12,500 qualified individuals. (Because we don’t send out spam, we have very few unsubscribes and only use the data for the weekly newsletter or to promote Televisual events.)

Sponsorship of the weekly e-newsletter is exclusive with only one sponsor who receives a (728x90pixels) banner at the top of the newsletter. Open rates are high (up to 50%) and likewise click rates (at up to 35%). Sponsorship takes the form of a banner running across the top of the e-newsletter. The banner has the same mechanical specifications as the banners within the main televisual.com site.

Banner at top of weekly newsletter
                                                 £595 per insertion

Discounts available for multiple insertions across the month or year

All rates are quoted excluding VAT

 

MECHANICAL SPECIFICATIONS

All Banners are 728 pixels wide x 90 pixels high for both the web site and weekly newsletters

Buttons for the Home, News and Feature Pages are either 300 pixels wide x 600 pixels high or 300 pixels wide x 300pixels high

FORMAT

Please supply as RGB @ 72dpi .gif/.jpg or .swf files

MAXIMUM FILE SIZE FOR BANNERS AND BUTTONS

30Kb for banners and 15Kb for buttons unless previously agreed in which case please expect a premium as overly large files will slow down the overall visitor experience.

BANNER AND BUTTON DESTINATION URL

Please remember to give us your link at the same time as providing us with your banner or button.

NOTE ABOUT UPDATING OR CHANGING YOUR BANNERS AND BUTTONS

You can change your banners and buttons as often as you’d like (within reason) and can run different banners or buttons if running more than one.

Please send all mechanicals to advertising@televisual.com

 

CONTACT

James Bennett

E james@televisual.com

Or advertising@televisual.com

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