Digital Advertising on televisual.com

televisual.com is an open access news-centric website for the UK television, film and commercials production community. Every working day, the Televisual editorial team posts up to ten stories which are then curated within a daily newsletter sent to our fully GDPR compliant database of industry professionals.

televisual.com supplements the news coverage with exclusive Features including video content you will only find on this website.

TRAFFIC

Televisual is a firmly established, well-respected and much-loved brand that has become synonymous with the UK production community. Televisual magazine and televisual.com share a similar loyal and engaged audience from broadcaster and studio through production company and facility and all those with leading roles who work professionally in moving image content creation for television, film and commercials.

All of the content on televisual.com is open access. Where Televisual magazine plays to the strength of a Quarterly, led by longform benchmark reports and surveys, televisual.com leads with daily news from across the UK production sector with the addition of unique features and exclusive video content. Please explore the site, including televisual.com’s Features and  Watch pages with exclusive posts including Televisual Films, curated content  and sponsored (native content) articles.

This website was revamped back in Spring 2020 and has seen ever-increasing traffic rates every month since.

televisual.com now gets over 160,000page impressions on average per calendar month. This statistic comes from the past seven months, excluding December.

At the time of updating this page, the last seven months’ page impressions within Google Analytics new measurement system were:

  • October 2023 – 165,768
  • November 2023 – 181,891
  • December 2023 -111,870
  • January 2024 – 144,766
  • February 2024 – 164,520
  • March 2024 – 162,492
  • and April 2024 – 145,881

Traffic to the site is predominantly driven by:

  • multiple tweets on our X (Twitter) channel where we have over 16,200 followers
  • from our Daily Newsletters where the data is purged of all persistent bounces and out of date contacts every fortnight with just over 7,650 fully qualified recipients (for more information, including advertising, see below)
  • from organic searches of recent news stories
  • from (largely third-party) social media posts
  • and many who come to the Home Page looking to see what’s happening in their industry (whose activity represents 25% of our total page impressions)

Because the site is open access and doesn’t require any subscription or registration, Televisual is unable to provide a detailed demographic profile. However, the profile of our X followers and Daily Newsletter sign-ups is in line with our magazine circulation demographic.

Google Analytics further tells us that almost 90% of all traffic comes from within the UK (followed by the US, Australia, Ireland and Canada) with a 50/50 gender balance.

You can see a full breakdown of Televisual magazine’s readers within the TELEVISUAL MAGAZINE page HERE

ADVERTISING OPTIONS & DISCOUNTS

televisual.com offers Banner and MPU advertising based on fixed sites for fixed periods (by calendar month).

You can refresh or change your banner within any fixed periods as often as you like.

televisual.com also offers sponsored features where you can tell a more complete story including images and embedded video.

BANNERS (728x90pixels)

The majority of the traffic comes to the News pages (80+%) with the Home, Features and ‘Other’ pages sold together (combined just shy of 20% of traffic). Banners are sold as Top, Second or Third placement based on descending prominence (ranking) on the site.

MPUS (300×169/300/600pixels)

The advertising running on the right-hand side of the site is always the same whether News, Home, Features or other. Advertising is priced based on size, ranking (top to bottom) and length of placement.

There are three size options to choose from:

300x169pixels (16×9)

300x300pixels (square)

300x600pixels (portrait)

FOR BANNER & MPU ADVERTISING RATES BASED ON SIZE & POSITION, SEE THE BOTTOM OF THIS PAGE

DAILY NEWSLETTER BANNERS

Televisual has a very engaged daily newsletter audience. All newsletter recipients are GDPR compliant (have opted in) and as of May 2024, there are just over 7,650 recipients.

As of 27th May 2024, the last 30 days statistical engagement was:

  • Open Rate Average – 56%
  • (Unopened Rate Average) – 44%
  • Highest Open Rate in period – 61%
  • Click Through Average (from all sent) – 9%
  • Highest Click Through Rate in any one day – 14%
  • Bounce Rate Average (OOO and full mailbox) – 4%
  • New Registrations – 72
  • Unsubscribes – 40

The mailing data is purged every fortnight to remove consistent bounced emails and non responsive recipients.

Advertisers can place a 568(W)x190(H) banner that runs top and bottom of the daily newsletter. There is only one advertiser included within any one newsletter.

The cost to run a solus banner top and bottom of the Televisual Daily Newsletter is £145 (plus VAT) per placement with a minimum booking of four newsletters to be invoiced with the first placement.

‘FEATURES’ (CONTENT MARKETING)

televisual.com offers sponsored ‘Features’ placement that sit alongside our own on the FEATURES pages. You can see a wide selection of sponsored Features HERE. This option allows you to run content with images and even video from this site. Barring the “sponsored by” message at the top, the story is treated as if one of our own Features including being tweeted on posting and prominently included within our Newsletters. They have become increasingly popular over the past few years as unlike a Banner they offer deeper engagement.

A televisual.com Feature works as follows:

  • It is posted as a news story on day one and then runs within the ‘Features’ section on the Home Page for at least a week.
  • It is tweeted multiple times on first posting over the following 48 hours. (Our X / Twitter feed has 16.2K followers) 
  • It is included in our Daily Newsletter within the top four stories on Day 1 and then further down the newsletter on Days 2 and 3. (The Daily Newsletter is sent to a constantly purged database of just shy of 7,650 GDPR compliant industry executives.)

To run a televisual.com Feature you would need:

  • Body text clearly expressing the premise and your offer (500 words is recommended and ideally less. Televisual can advise and help with copy)
  • Strong clear headline to length (see online examples)
  • A strong main image that ‘talks’ to the subject and ideally subsidiary images to run within the Feature.
  • And you have the option to run embedded video content if you send us a Vimeo or YouTube link
  • A clear call to action and contact details

The cost to run a Feature is £745 (plus VAT) as a single placement and £645 (plus VAT) if running two or more.

 

EDITORIAL FILM SPONSORSHIP

Televisual ran a series of ‘editorial’ films – the Televisual Factual Films. The 12 films explored  factual television commissioning (covering the BBC, Channel 4 x 2, ITV, Channel 5 x 2, Sky, A+E TV Networks UK, Discovery UK) and a further two within the same series exploring producers views about the future of factual and an anatomy of a major factual TV series. All of the films are open access on this site. Viewing figures have been in excess of 1,000 per film with an average viewing of around 800. In 2023, Televisual released two films about the animation and audio behind The Amazing Maurice.

You can see the films within a new online page – WWW.TELEVISUAL.COM/WATCH

Televisual offers a new sponsorship model to support editorial films and would like to discuss this with interested parties.  Sponsorship includes (animated) logos at both the front and back of the films.

Please contact james@televisual.com if you are interested in being part of a compelling new offer.

BANNER & MPU RATES PER CALENDAR MONTH

All rates are quoted excluding VAT

BANNER

All Pages, excluding news pcm

News Pages pcm

All Pages pcm

Leaderboard Banner
(728×90 pixels)

£345

£1,195

£1,345

Second Banner
(728×90 pixels)

£295

£895

£995

Third Banner
(728×90 pixels)

£195

£595

£695

MPU

(Right Hand Column)

300x169pixels

(RH column) pcm

300x300pixels

(RH column) pcm

300x600pixels

(RH column) pcm

Top MPU (News Pages only)

Second MPU (ALL pages)

Third MPU (ALL pages)

Fourth MPU (ALL pages)

Fifth MPU (ALL pages)

Sixth MPU (ALL pages)

Seventh MPU (ALL pages)

Eighth MPU (ALL pages)

Ninth MPU (ALL pages)

£1,695

£1,645

£1,345

£1,145

£895

£695

£595

£495

£495

£2,045

£1,645

£1,345

£1,145

£895

£695

£595

£595

£2,645

£2,145

£1,745

£1,495

£1,195

£995

£795

£795

RH 09