Digital Advertising on televisual.com

televisual.com is an open access, industry news and features website for the UK television, film and commercials production community with annual page views of 1.66million (in 2024). Every working day, the Televisual editorial team posts up to ten stories which are then curated within a daily newsletter sent to our fully GDPR compliant database of industry professionals (just over 9,500 as of January 2025).

televisual.com supplements the news coverage with exclusive Features including video content you will only find on this website.

Advertising is sold as fixed sites by month. For example, if you are running an MPU on the Right Hand column, above the fold, all traffic will see your MPU on every page they visit within the site.

TRAFFIC

Televisual is a firmly established, well-respected and much-loved brand that has become synonymous with the UK production community. Televisual magazine and televisual.com share a similar loyal and engaged audience from broadcaster and studio through production company and facility and all those with leading roles who work professionally in moving image content creation for television, film and commercials.

Where Televisual magazine plays to the strength of a Quarterly magazine, led by long-form benchmark reports and surveys, televisual.com leads with daily news from across the UK production sector with the addition of unique features and exclusive video content.

This website’s last major upgrade was in Spring 2020 and has seen ever-increasing traffic rates since. The statistics quoted below were collected at the start of January 2025.

Over the past year televisual.com has had 1,660,104 page impressions

That’s an average of 138,292 page impressions per month.

Google Analytics reports the following page impressions by month.

  • January 2024 – 144,766
  • February 2024 – 164,520
  • March 2024 – 162,492
  • April 2024 – 145,881
  • May 2024 – 123,861
  • June 2024 – 133,408
  • July 2024 – 142,045
  • August 2024 – 135,932
  • September 2024 – 122,391
  • October 2024 – 141,380
  • November 2024 – 137,015
  • December 2024 – 106,413

Traffic to the site is predominantly driven:

  • by our Daily Newsletters where the data is purged of all persistent bounces and out of date contacts every fortnight with just over 9,500 fully qualified recipients (for more information, including advertising, see below)
  • by multiple tweets on our X (Twitter) channel where we have over 16,200 followers
  • from organic searches for recent news stories
  • from (mainly third-party) social media posts
  • and many who come to the Home Page looking to see what’s happening in their industry (and whose activity represents 25% of our total page impressions)

Because the site is open access and doesn’t require any subscription or registration, Televisual is unable to provide a detailed demographic profile. However, the profile of our X followers and Daily Newsletter sign-ups is in line with our magazine circulation demographic.

Google Analytics further tells us that 90% of all traffic comes from within the UK (followed by the US, Australia, Ireland and Canada) with a 50/50 gender balance.

You can see a full breakdown of Televisual magazine’s readers HERE

ADVERTISING OPTIONS & DISCOUNTS

There are multiple advertising and sponsorship options on televisual.com and within Televisual Daily Newsletters including

  • Banner advertising sold as fixed sites with fixed periods on televisual.com
  • MPU advertising sold as fixed sites with fixed periods on televisual.com
  • Content marketing in the form of Sponsored Features
  • Banner advertising within Televisual Daily Newsletters

BANNERS – 728(W) x 90(H) pixels

There are two options:

  • LeaderBoard 1 includes the LeaderBoard on all pages both top and bottom (third). This is the most powerful placement on the site. Although comparatively small when viewed on a mobile, over 95% of our traffic goes to the site from a desktop where it is the most visible digital advertisement.
  • LeaderBoard 2 is the second (middle) Banner which is seen below the fold and is consequently charged at significantly less than the hero LeaderBoard 1 option.

MPUS – 300(W) x 169(H) pixels

The website’s right-hand column is consistently presented whether for News, Home, Features or other. Advertising is priced based on size, ranking (top to bottom) and length of placement.

There is a standard size of 300(W) x 169(H) pixels, although we are able to discuss square and portrait MPUs on request.

There is a pronounced drop off on Click Through rates for MPUs below the fold and our rates reflect this. (‘Below the fold’ refers to scrolling down the page.)

FOR BANNER & MPU ADVERTISING RATES BASED ON SIZE & POSITION, SEE THE BOTTOM OF THIS PAGE

DAILY NEWSLETTER BANNERS

Televisual has a very engaged daily newsletter audience. All newsletter recipients are GDPR compliant (have opted in) and as of January 2025, there are just over 9,500 recipients.

Here are the statistics for the whole of 2024:

  • 2,049,171 emails sent
  • Open Rate Average – 57%
  • Highest Open Rate in period – 63%
  • Click Through Average (from all sent) – 9%
  • Highest Click Through Rate in any one day – 14%
  • Bounce Rate Average (Vacation, Suspended…) – 5%
  • Contact Growth (including updates and event sign-ups) over 2024 – 2,997
  • Contact Decline (including manually purged and unsubscribes) – 1,847

The mailing data is regularly purged to remove gone-aways, consistent bounced emails and non responsive recipients.

Advertisers can place a 568(W)x190(H) banner that runs top and bottom of the daily newsletter.

There is only one advertiser included within any one newsletter.

The cost to run a solus banner top and bottom of the Televisual Daily Newsletter is £175 (plus VAT) per placement with a minimum booking of four newsletters to be invoiced with the first placement at £700 (plus VAT)

‘FEATURES’ (CONTENT MARKETING)

televisual.com offers sponsored ‘Features’ placement that sit alongside our own on the FEATURES pages. You can see a wide selection of sponsored Features HERE. This option allows you to run content with images and even video from this site. Barring the “sponsored by” message at the top, the story is treated as if one of our own Features including being tweeted on posting and prominently included within our Newsletters. They have become increasingly popular over the past few years as, unlike Banners and MPUs, they offer deeper engagement.

A televisual.com Feature works as follows:

  • It is posted as a news story on day one and then runs within the ‘Features’ section on the Home Page for at least a week.
  • It is tweeted multiple times on first posting over the following 48 hours. (Our X / Twitter feed has 16.2K followers) 
  • It is included in our Daily Newsletter within the top four stories on Day 1 and then further down the newsletter on Days 2 and 3. (The Daily Newsletter is sent to a constantly purged database of just over 7,800 GDPR compliant industry executives.)

To run a televisual.com Feature you would need:

  • Body text clearly expressing the premise and your offer (500 words is recommended and ideally less. Televisual can advise and help with copy)
  • Strong clear headline to length (see online examples)
  • A strong main image that ‘talks’ to the subject and ideally subsidiary images to run within the Feature.
  • And you have the option to run embedded video content if you send us a Vimeo or YouTube link
  • A clear call to action and contact details

The cost to run a Feature is £745 (plus VAT) as a single placement and £645 (plus VAT) if running two or more.

EDITORIAL OR MARKETING FILM SPONSORSHIP

Televisual has been producing both editorial and marketing films for almost two decades.

You can see Televisual editorial films within the WATCH section HERE. Content ranges from interviews with factual commissioners to behind the scenes films about the animation and audio behind The Amazing Maurice.

And you can find a selection of Televisual marketing films and passion projects over the years HERE.

Televisual is launching a new sponsored content model in Q1 2025 and would welcome discussing the agenda with interested parties. Sponsorship includes (animated) logos at both the front and back of the films. Please contact james@televisual.com if you are interested in being part of a compelling new offer.

BANNER & MPU RATES PER CALENDAR MONTH
All Banners and MPUs are sold as fixed sites

All rates are quoted excluding VAT

BANNER

All Pages, as a fixed site

Leaderboard 1 Banner
Runs top and bottom on all pages
(728×90 pixels)

£1,745

Leaderboard 2 Banner
Runs in the middle on all pages
(728×90 pixels)

£795

MPU

(Right Hand Column)

300x169pixels

(RH column) pcm

Top MPU (News Pages only)

(Televisual Latest Issue MPU)

Second MPU (ALL pages)

Third MPU (ALL pages)

Fourth MPU (ALL pages)

Fifth MPU (ALL pages)

Sixth MPU (ALL pages)

Seventh MPU (ALL pages)

Eighth MPU (ALL pages)

£1,695

–

£1,545

£1,345

£795

£695

£595

£495

£445