Scroll down to find out how televisual.com creates a perfect advertising platform to reach the UK televisual community, including a new option to run sponsored case studies within our Features Pages.
Televisual is a firmly established, well-respected and much-loved brand that has become synonymous with the UK production community. Televisual has a loyal and engaged audience from broadcaster and studio through production company and facility and all those with leading roles who work professionally in moving image content creation for television, film, commercials and corporate applications.
The content on Televisual.com is open access and directly linked to and compliments the magazine brand. Where Televisual magazine plays to the strength of a Quarterly thoughtful read lead by benchmark reports and surveys, the Televisual website leads with daily news from across the UK production sector with the addition of features and video content.
This website was revamped back in Spring 2020 and has seen ever-increasing traffic rates every month (including December and January) since with traffic now always above 120,000 page impressions per calendar month.
Traffic to the site ias predominantly driven by our social media (Twitter) channel where we have just shy of 15,800 followers and from our daily Newsletters where we have over 9,800 fuly qualified recipients. Because the site is open access and doesn’t require any subscription or registration, we are unable to provide a detailed audited demographic profile. However, we do know the profile of our Twitter followers and Newsletter sign-ups and this is broadly in line with our magazine circulation demographic. (NB The email database has just been cleaned, removing all consistent bouncing emails, as of Q2 2021.)
Two-thirds (65%) of Televisual’s readers work in senior roles in UK television, film, commercials production companies and broadcasters. Typical job titles include CEOs, Managing Directors, Heads of Production, Directors of Resource, Creative Directors, Executive Producers, Producers and Directors. This includes many smaller businesses as well as near on universal engagement with all of the main production houses.
A further fifth (20%) have executive and management roles or are senior operators and senior technical staff within the immediate supply chain including film and television studios, outside broadcast, camera rental, post production, VFX and animation. Typical job titles include Managing Directors, Heads of Department, CTOs and a broad range of senior creative and operational roles. Almost all of these businesses contribute to Televisual content whether in print and online and engage with us on a very regular basis.
The remaining sixth (15%) represent a more diverse cross-section with the majority being leading freelancers (without a company umbrella) – typically production executives, directors, DoPs, editors – or working in ad agency or in-house production.