Digital Advertising

Scroll down to find out how televisual.com creates a perfect advertising platform to reach the UK televisual community, including a new option to run sponsored case studies within our Features Pages.

TRAFFIC

Televisual is a firmly established, well-respected and much-loved brand that has become synonymous with the UK production community. Televisual has a loyal and engaged audience from broadcaster and studio through production company and facility and all those with leading roles who work professionally in moving image content creation for television, film, commercials and corporate applications.

The content on Televisual.com is open access and directly linked to and compliments the magazine brand. Where Televisual magazine plays to the strength of a Quarterly thoughtful read lead by benchmark reports and surveys, the Televisual website leads with daily news from across the UK production sector with the addition of features and video content.

This website was revamped back in Spring 2020 and has seen ever-increasing traffic rates every month (including December and January) since with traffic now always above 120,000 page impressions per calendar month.

Traffic to the site ias predominantly driven by our social media (Twitter) channel where we have just shy of 15,800 followers and from our daily Newsletters where we have over 9,800 fuly qualified recipients.  Because the site is open access and doesn’t require any subscription or registration, we are unable to provide a detailed audited demographic profile. However, we do know the profile of our Twitter followers and Newsletter sign-ups and this is broadly in line with our magazine circulation demographic. (NB The email database has just been cleaned, removing all consistent bouncing emails, as of Q2 2021.)

Two-thirds (65%) of Televisual’s readers work in senior roles in UK television, film, commercials production companies and broadcasters. Typical job titles include CEOs, Managing Directors, Heads of Production, Directors of Resource, Creative Directors, Executive Producers, Producers and Directors. This includes many smaller businesses as well as near on universal engagement with all of the main production houses.

A further fifth (20%) have executive and management roles or are senior operators and senior technical staff within the immediate supply chain including film and television studios, outside broadcast, camera rental, post production, VFX and animation. Typical job titles include Managing Directors, Heads of Department, CTOs and a broad range of senior creative and operational roles. Almost all of these businesses contribute to Televisual content whether in print and online and engage with us on a very regular basis.

The remaining sixth (15%) represent a more diverse cross-section with the majority being leading freelancers (without a company umbrella) – typically production executives, directors, DoPs, editors – or working in ad agency or in-house production.

ADVERTISING RATES & OPTIONS

Since the start of the year our page impressions have been in excess of 100,000 pcm and since late Spring in excess of 120,000 per calendar month.

We sell Banner advertising based on fixed sites for fixed periods (by month). You can refresh or change your banner within any fixed periods as often as you would like.

The majority of the traffic is driven by the News Pages (85+%) and consequently we sell advertising based on Top, Second and Third News LeaderBoard for News and group all other LeaderBoard advertising together (for Home, Features and other pages).

The Right Hand Column advertising is the same across the site whether News, Home, Features or other. Advertising is priced based on size, ranking (top to bottom) and length of placement.

* Discounts are available for regular placement and longer campaigns (5% for three months, 10% for six months, 15% for nine months and 20% for twelve months). We are always happy to discuss multiple placements across the site and will discount accordingly.

ADDITIONAL ‘FEATURES’ (CONTENT) OPTION

With the revamped site we now offer sponsored ‘Features’ placement that sit alongside our own features. This allows you to run content with images and even video from our site. A sponsored Feature will sit on the Home Page for at least a week (before sitting on our Features pages in perpetuity) and barring the “sponsored by” message at the top of the story is treated as one of our own Features including being tweeted on posting and included within our Newsletters.

RATES PER CALENDAR MONTH

Banner Style

Home & Features Pages pcm

News Pages pcm

All Pages pcm

  • Leaderboard Banner
    (728×90 pixels)

£495

£1,695

£2,095

  • Second Banner
    (728×90 pixels)

£395

£1,195

£1,495

  • Third Banner
    (728×90 pixels)

£295

£795

£995

  • Top Right Ad Button
    (300×169 pixels)

N/A

£1,495

N/A

  • Second Right Ad Button
    (300×169 pixels)

£1,295

  • NEW Sponsored Content

POA

DISCOUNTS

Discounts are available for regular placement and longer campaigns:

  • 5% for three months
  • 10% for six months
  • 15% for nine months
  • 20% for twelve months

We are always happy to discuss multiple placements across the site and will work with you to find the most attractive package.

Agency Discounts are 10%

 

WEEKLY NEWS EMAIL SPONSORSHIP

Televisual sends out a weekly newsletter on either Wednesday or Thursday every week. The email is sent to over 9,800 qualified individuals. (Because we don’t send out spam, we have very few unsubscribes and only use the data for the weekly newsletter or to promote Televisual events. And the data has been cleaned, removing all consistent bounced emails as of Q2, 2021.)

Sponsorship of the weekly e-newsletter is exclusive with only one sponsor who receives a (728x90pixels) banner at the top of the newsletter. Open rates are high (up to 40%) and likewise click rates (at up to 35%). Sponsorship takes the form of a banner running across the top of the e-newsletter. The banner has the same mechanical specifications as the banners within the main televisual.com site.

Banner at top of weekly newsletter
                                                 £595 per insertion

Discounts available for multiple insertions across the month or year

All rates are quoted excluding VAT

 

MECHANICAL SPECIFICATIONS

All Banners are 728 pixels wide x 90 pixels high for both the web site and weekly newsletters

Right Hand Buttons for the Home, News and Feature Pages (all sold togerther or uniquely the top button on the News pagges only) are all 300 pixels wide x 169, 300 or 600 pixels high.

FORMAT

Please supply as RGB @ 72dpi .gif/.jpg or .swf files

MAXIMUM FILE SIZE FOR BANNERS AND BUTTONS

30Kb for banners and 15Kb for buttons unless previously agreed in which case please expect a premium as overly large files will slow down the overall visitor experience.

BANNER AND BUTTON DESTINATION URL

Please remember to give us your link at the same time as providing us with your banner or button.

NOTE ABOUT UPDATING OR CHANGING YOUR BANNERS AND BUTTONS

You can change your banners and buttons as often as you’d like (within reason) and can run different banners or buttons if running more than one.

Please send all mechanicals to advertising@televisual.com

 

CONTACT

James Bennett

E james@televisual.com