WPP’s global production company, WPP Production, has promoted Santiago Sánchez-Lozano to Chief Executive Officer for EMEA.

In his new role, Sánchez-Lozano will lead WPP Production across Europe, the Middle East and Africa. He will focus on helping clients “reimagine content creation for the AI era by combining human craft with advanced technology, operational scale, and deep, regional expertise.”

Richard Glasson, CEO of WPP Production, said: “Santi combines deep production expertise, entrepreneurial leadership, and a clear vision for the future of content. He has already built one of our strongest businesses, and his experience across innovation, delivery and commercial growth makes him the ideal leader for EMEA. As our clients look to create more content, for more audiences, across more channels, Santi will help them unlock the full power of WPP Production.”

Prior to this appointment, Sánchez-Lozano played a pivotal role in building WPP’s production capabilities in Spain. He led the launch of Hogarth in Spain as CEO, growing the business ten-fold in four years.

A long-time employee of WPP, Sánchez-Lozano previously spent 12 years at Ogilvy, where he held a series of senior leadership roles including Director of Digital Development and Innovation, Chief Innovation Officer, Managing Director in Madrid, and Chief Delivery Officer.

Santiago Sánchez-Lozano said: “It is an honour to take on this role at such a transformative moment for our industry. Production partners are rapidly evolving, and I am committed to leveraging WPP Production’s unique blend of scale and agility to deliver truly innovative and crafted content across EMEA. We have an extraordinary team, consistently at the forefront of AI innovation, which has allowed us to pioneer production models previously thought impossible.”