Will Scougal, EVP Brand & Commercial Partnerships at ITV Studios and the global lead for Studio 55, has made a series of senior appointments.
Lou Black, former SVP Brand Licensing, becomes Global SVP Brand & Commercial Partnerships. Since joining ITV Studios in 2024, Black has restructured and evolved the brand licensing business to deliver commercial growth while also strengthening Studio 55’s creative capabilities and brand governance across ITV Studios’ global portfolio. In her expanded role, she will drive global growth across two key pillars of the Studio 55 business: brand licensing and brand solutions.
Reporting to Scougal, Amy Johal joins Studio 55 as VP Creator Partnerships, leading on global creator partnerships and production strategy, expanding how the business collaborates with partners and brands. She joins Studio 55 from TikTok where she led entertainment partnerships, helping to grow TikTok’s entertainment ecosystem through creator partnerships with major studios and broadcasters.
Also new to the team and reporting to Lou Black are Remy Kirk and John Taite who take up complementary roles in the UK and US respectively to build and expand relationships with agencies and brands.
Remy Kirk joins as VP Brand Solutions to unlock growth with media agencies globally. She joins from Warner Bros. Discovery, where she was Senior Director, Client & Strategy. Prior to that, she held a senior commercial leadership role at Bauer Media.
John Taite joins as VP Brand Partnerships, North America, where he will lead Studio 55’s US business, developing and executing brand partnerships strategy across the region. He previously established BBC America’s branded content and partnerships business and played a key role in the launch of BBC Studios in North America. Most recently, he was EVP, Global Brand Partnerships & Development at Made Music Studio, following senior leadership roles at MTV, AMC Networks and BBC Studios.
Will Scougal, EVP Brand & Commercial Partnerships, ITV Studios said: “Lou’s an excellent commercial and creative leader. Her expanded remit, along with the hires of three hugely talented VPs in Amy, Remy and John, bring more focus to the growth and creative ambition of Studio 55 and open up even more opportunities for our partners.”
Staff Reporter
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