Former Creative Director of Woodcut Media, Derren Lawford, has launched DARE Pictures.

The company will produce a “broad range of premium content with diversity and inclusivity at its core for the UK and international market.”

Headquartered in London, DARE Pictures covers documentaries, drama, film and podcasts.

DARE already has projects in development with talent from Europe, Africa, Asia, the Caribbean and North America, with announcements to follow shortly.  The company’s industry contacts “also transcend traditional TV, with extended access to the worlds of fashion, music and advertising.”

Derren Lawford, Founder, DARE Pictures said: “DARE Pictures is primed as a new breed of production studio that takes a progressive and transnational approach in uncovering impactful ideas, whilst shining a light on creative talent across multiple cultures and backgrounds from around the world. It’s both a bold and boutique approach to developing, producing and financing incredible stories, which is why DARE is positioned as a unique hub where independent and commercial creators can come together united in a commitment to compelling and premium programming with purpose.  As a company, we stand for diversity, allyship, representation and empowerment, and endeavour to reflect those values in everything we do.”

Prior to DARE, Lawford was Creative Director at Woodcut Media. During his 7 year tenure with the indie, he oversaw development & strategy, as well as securing commissions, co-productions and programme finance opportunities.  He executive produced a trio of docs that sold to NETFLIX – the BFI funded feature doc Generation Revolution, as well as Mandela, My Dad and Me, and Cut From A Different Cloth, both co-produced with Idris Elba.  Further EP credits include Fiennes: Return to the Nile a 3-part commission for National Geographic featuring Joseph Fiennes and Sir Ranulph Fiennes, as well as The Ivy, and Football: A Brief History by Alfie Allen to name a few.

Over the past 5 years he has also independently helped develop and mentor 20 plus feature docs filmmakers and projects worldwide, including most recently Reporter/Refugee winner of the 10th ARD Documentary film competition in 2021.

Lawford began his career as a journalist before helping to launch a youth TV station ( and then joining the BBC where he worked for over 10 years.  There he helped to launch radio station 1Xtra, SVOD service BBC Global iPlayer, secured a number of BBC Three documentary commissions and was “heralded as a short form documentary pioneer” advising a then unknown YouTuber, Jamal Edwards. He then went on to launch a content division with social enterprise and marketing agency Livity before joining the launch team at London Live as a commissioner specialising in documentaries and breaking new, diverse and online talent.


Jon Creamer

Share this story

Share Televisual stories within your social media posts.
Be inclusive: is open access without the need to register.
Anyone and everyone can access this post with minimum fuss.