Superindie group Argonon, has unveiled a new visual identity and brand proposition ahead of planned “strategic growth” in 2022.

The rebrand, the first since Argonon launched in 2011, sees Argonon reveal a new creative visual identity with the aim of “capturing the group’s ambitions and aspirations, the breadth of global content across all genres, platforms, screens and markets, and the cultural values of the group.”

Argonon CEO, James Burstall commented: “This year promises to be the biggest yet for Argonon, as we roll out our strategic growth plan through international expansion, strategic creative acquisitions, new talent partnerships and a hyperspace leap in organic growth in commissions across our eight powerhouse labels. Our new brand identity is the visualisation of our ambitions and aspirations, and our brand proposition is brave and exciting, capturing the breadth of our content, the diversity of our people, the globality of our business and the diversification of our business model. We’re super excited about the future as Argonon continue its rapid growth path into 2022.”

Argonon spans all the genres and is home to eight production companies including Bandicoot TV, Leopard Pictures, BriteSpark Films, Leopard USA, Windfall Films, Like A Shot Entertainment, Studio Leo and branded content company Nemorin Film & Video.

Shows from its labels include The Masked Singer (Bandicoot Scotland for itv), The Masked Dancer (Bandicoot Scotland for itv), Attenborough and The Mammoth Graveyard (Windfall Films for BBC One), Worzel Gummidge (Leopard Pictures for BBC One), Hard Cell (Leopard Pictures for Netflix), Cash in the Attic (Leopard USA for HGTV/discovery+), Abandoned Engineering (Like a Shot Entertainment for Discovery), Dispatches (BriteSpark Films for Channel 4), House Hunters International (Leopard USA for HGTV), 101 Years of Tesco (Studio Leo for Channel 5) and The Wall – Climb for Gold (Windfall Films, global documentary produced with the support of adidas). In addition, Nemorin Film & Video produce content from brands including McDonalds, Amazon and Hugo Boss.

The rebrand has been overseen by Global Comms Director Rich Turner, reporting to Argonon CEO James Burstall.


Jon Creamer

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