Warner Bros. De Lane Lea has launched Alfred, a new platform for production and post that lets users store, distribute and manage assets and data through a ‘simplified, streamlined’ process.

Developed in-house by the team at WBDLL, Alfred lets clients request media pulls including VFX, marketing and conform, at any time. It automatically sends pulls to selected vendors and recipients, it gives media tracking for raw and delivered elements and lets clients see the status of processes within the facility, including conform and VFX, QC reports and deliverables.

Kevin Harwood, Head of Workflow at Warner Bros. De Lane Lea, who oversaw the creation of Alfred, said “On a typical day, we’ll work through TBs of data, Alfred allows us and our clients to manage and track that data seamlessly and for it to be accessed anywhere, at any time. Alfred is a truly flexible platform that can be moulded to each individual client’s needs.”

Kim Waugh, EVP Worldwide Post Production Services, Warner Bros. said “We’re thrilled to be able to bring this state-of-the-art service to our clients. Being able to manage content and track progress in this way is so essential as we evolve into a distributed workforce.”

The service will be available to all WB DLL clients from today.

Jon Creamer