EditShare has made changes to its EFSv product that it says will lower cloud infrastructure costs up to 75% “while significantly improving the efficiencies of dynamic and remote editing workflows.”

Editshare’s EFSv optimises the use of both object and block storage located in the cloud to allow for savings up to 75% compared to the existing costs of cloud storage and workstations. Editshare claims the innovation solves the work arounds associated with proxy editing and conforming, with EFSv allowing for a seamless proxy editing experience for all editors including Adobe, Avid, Blackmagic Design and Grass Valley.

The costs savings come from “intelligent and seamless” movement between storage tiers. High-performance and expensive block storage tiers can be used just for storing editing proxy files, while maintaining the high-resolution files on cheaper object storage. Block storage can be 5x the cost of object storage. EFSv allows an editor to toggle between high-resolution and proxies with the click of a button.

“The economics of cloud production have been a barrier to widespread adoption for media companies everywhere. Often it is considered as a back-up plan or short-term workaround to a specific situation or project,” states Conrad Clemson, CEO, EditShare. “While other solutions provide a bandaid for the problems, we have actually solved it. The innovative implementation of the seamless proxy editing feature of EFSv unlocks the power of the cloud as the last piece of the content supply chain.”

“By integrating cloud-based management that simplifies workflows and reducing storage costs, EditShare prioritizes content creators in remaining true to one of their core tenants,” said IDC’s Jacob Groshek, research manager. “This development offers compelling economics and an important value-add proposition that is top of mind for many media organizations moving into the cloud. It gets to the heart of the matter and helps customers create and edit high resolution video content via proxies in the cloud, on demand, collaboratively while ensuring affordable day-to-day operations and business continuity.”

With EFSv, high-resolution original files can be stored in economical object storage, yet read through the EFSv native file system driver while small lightweight editing proxies are stored in standard block storage. Both sets of files are always available and accessible to the NLE application — streamlining colour grading, effect creation and conforming.  Also, for Adobe Premiere Pro, the new FLOW panel automates the clip import process to ensure Premiere Pro understands that both versions exist, and enables the ability to toggle back and forth between them at any time. Clemson concludes, “EFSv is a robust solution that will enable businesses to fully embrace the cloud with their entire content catalog and workflows using the tools they love. It’s a win-win — the user experience is outstanding with a much lower total cost of ownership.“


Jon Creamer

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