Sky and Netflix have announce a new partnership to bundle the full Netflix service into a new Sky TV subscription pack.
Sky will make Netflix available to customers by creating a new entertainment TV pack, combining Sky and Netflix content side-by-side for the first time.
As part of the new partnership, Sky customers will be able to access Netflix content in the Sky Q menu, plus quickly find Netflix programmes including the use of Sky Q’s search and voice search functionality. Existing Netflix customers will be able to migrate their account to the new Sky TV bundle, or sign into the Netflix app using their existing account details.
Jeremy Darroch, Group Chief Executive, Sky commented: “The exciting new features coming to Sky Q will enable Sky customers to access even more of the best entertainment delivered over the best product platform. By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers. Our recent announcements mean we will extend our leadership in delivering customers the best viewing and user experience in Europe.”
Reed Hastings, Chief Executive, Netflix: “We are delighted to partner with Sky to bring the latest technologies and great stories under the same roof. With this innovative new partnership and Netflix’s stellar line up of original content from across the world, Sky’s customers will be able to seamlessly access and enjoy all the best entertainment in one place.”
This European partnership will see Netflix – along with the new Sky TV pack – launch on Sky Q in the UK and Ireland in the coming year. Netflix will launch on Sky Q platforms in Germany, Austria and Italy thereafter.
The agreement with Netflix also extends to Sky’s contract free streaming services. In the UK and Ireland, Sky will launch Netflix as a standalone app on NOW TV’s family of streaming devices including on the recently launched NOW TV Smart Stick. Sky Ticket in Germany and Austria, and NOW TV in Italy, will launch a standalone app on their devices in due course.
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