Here’s a thought for any parents living in fear of the start of the summer holidays.
Get your kids to embark on a den building project in the manner of Grand Designs.
That’s what Save the Children suggests anyway in its new online film which encourages children to sign up for Den Day (running from 29th May to 6th June) and let their imaginations run riot by transforming their sofas, school desks and garden nooks and crannies into dens.
Directed by Karen Cunningham from Pop-Up Films, the spot follows a group of youngsters in the planning and construction of their ‘architectural gem’, and is presented by an articulate young host who critiques their efforts in the style of Kevin McCloud.
Post-production on the film came from Envy, who provided Flame and Grade work.
Envy colourist Belgin Kaplan said: “In terms of the grade, Karen wanted to keep it natural, so we didn’t stylise the film but picked some elements and colours to subtly create a greater depth and focus so the grade wouldn’t look too heavy.
“Our approach was to match all the shots and create a warm feeling. It was mainly shot on a nice sunny day but we enhanced that a little too.”
Sukey Richardson, producer at Pop-Up Films, comments: “It was a pleasure being involved in a project for such a worthy cause, Den Day enables children to have fun, be creative and help raise money for Save The Children.”
Den Day kicks off on 29th May and will run until 6th June so that schools, friends and families can all join in the fun.
Creative Agency: Save The Children
Creative Director: Jessica Crombie
Production Company: Pop-Up Films
Director: Karen Cunningham
Producer: Sukey Richardson
Post Production: ENVY
Colourist: Belgin Kaplan
Flame Artist: Kieran Baxter
Post Producer: Jocelyn Silburne
Editor: Owen Oppenheimer @ The Quarry
Sound Design: 750MPH
Casting: Hannah Simons
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