This is one seriously impressive pop promo, and hugely inspiring in the level of creativity, patience and persistence required to pull it off. It’s a video for Brooklyn-based artist Son Lux’s new track Change Is Everything, and was created by Art Director Nathan Johnson and his colleague Katie Chastain at US production house The Made Shop.

The pair spent 12 days with 200 pins and 500 feet of rubberised thread and, frame by frame created this rotoscoped stop-motion animation. It took 3,000 pin movements per day, lots of sore finger tips and goggles to protect their eyes from pins flying out of the frame due to the pressure of the rubberised thread.

It’s a very impressive effort and the results are well worth it.

Here’s the promo for Change Is Everything…

…And here’s director Nathan Johnson showing how it was all done…

Thanks to the always excellent No Film School for pointing me in the direction of this one.

Staff Reporter

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