Ridley Scott Associates (RSA) has unveiled a new brand identity from Hingston Studio (HS).

RSA says the rebrand comes in response recent years of expansion within the Ridley Scott Creative Group (RSA, Black Dog Films, Scott Free, Darling Films) that “initiated an opportunity to recalibrate and distil the essence of the RSA brand. With the successful addition of divisions in Unscripted, Short Film, Creative and the restructuring of the advertising and commercials offering, RSA wanted to define its voice and purpose for the next chapter of evolution.”

“In response to the ever-evolving demands of the creative industry, we knew that the RSA brand needed to refresh. We commissioned Hingston Studio to create a contemporary and unifying identity that could be applied clearly across the different divisions of RSA” said CEO Luke Scott. “Primarily the aim was to future proof the brand image with a visual language that can more easily evolve and continue to reflect the enduring tenets of our purpose.” 

“The new identity had to be future proofed to reflect the organisation’s bold ambitions, whilst instilling the values of, excellence, and the humanist qualities synonymous with the RSA name” said Hingston.

The branding, which will be applied across productions and creative, follows Ridley Scott Creative Group companies’ recent successes with the multi-part Robbie Williams Netflix documentary, the live filming of Madonna Rio Live, the ten-year anniversary celebrations of the Photo & Art division, and a UK-wide commercial campaign for Monzo with Uncommon Creative Studio.

Jon Creamer

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