Commercials house, ROGUE, has launched breakthrough directors arm, REBEL.

The Clerkenwell-based production company says Rebel is a “resource led by smart production and the latest in breakthrough talent who sometimes work in unconventional ways.”

The initiative is headed up by Rogue Head of Talent, Charlie Roberson, who is also EP for REBEL.

Roberson said: “We’ve celebrated 25 years of being Rogue this year and REBEL. is the perfect way to kick start the next 25 years. The industry is constantly evolving and, in 2024, Directors, Creative Directors, photographers and musicians engage with film in a new way. They are at the forefront of content with access to fan bases and consumers through social media. This is shaking up the status quo and we are proud to launch with four Directors who are absolutely representative of this new wave.  They are REBEL. They are Rogue.”

Rogue Partner & MD, Kate Taylor, said. “It’s always been our passion and ambition to nurture and showcase emerging talent at Rogue – and now that the landscape for celebrating young directing talent has changed beyond recognition, what better way to cut through the noise, than a dedicated platform and brand to support these exciting young Rogues. REBEL. has been a long time coming. I’m delighted that it’s here and look forward to seeing thrilling new work coming from those brave enough to break the rules”.

The roster includes

Yasmin Afifi  It’s not everyday you win a BAFTA. Yasmin won Best Short Film at the 2024 BAFTA awards.  The first ever for a NFTS graduation film. If this is the starting point, the sky’s the limit and the bittersweet Jellyfish & Lobster was a well deserved win.  Yasmin has a reel of other compelling and award winning shorts and is in development on her first feature.

Jeremi Durand Jeremi makes beautifully cinematic thought provoking films. A filmmaker and photographer, born in France and living between Paris and London,  Jeremi’s work has been much lauded by champions of taste, including Lyndy Stout of 1.4 and was shortlisted for the 2024 awards.   His work for SYNC launches on the 23rd of May with a very exciting campaign of music videos for DJ Mustard coming soon.

DON PROD  Duo Jack and Tom moved from the Isle of Wight to London 2 years ago. Since then they have directed music videos for all the major players in UK urban music. Artists include Unknown T, Aitch, A1, Mist, Digga D, Fredo, Tunde, Nines, Krept & Konan.  They have elevated their craft to the degree that they have become the go-to hit makers and have directed branded projects for brands including TRAPSTAR.

Danny Seth Rapper/Artist/Creative Director/Director records music in his own right. Having spent time in America making music and working with big US acts, he is back in his native Watford making audio visual spectacles – including the latest promo for 21 Savage – Redrum which was shortlisted at the 2024 1.4 Awards.

Jon Creamer

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