Five Guys a Week, a new dating show produced by Label1 for Channel 4 has been commissioned to series.

Channel 4 has ordered an additional 9×60” episodes to accompany the pilot, filmed earlier this year, creating a 10-part commission.

Gilly Greenslade, Factual Entertainment Commissioning Editor for Channel 4 said: “This simple format goes well beyond the realm of a traditional dating show. The pilot was hugely entertaining, but also explored what people actually want from their partners as well as offering a revealing – and sometimes surprising – insight into the male psyche.”

Simon Dickson, Executive Producer Label1, said: "Five Guys a Week is the simplest, most fun factual format of the year. It’s a heart-warming watch, with edge-of-the-seat drama as the guys compete for the heroine’s affections. Five Guys A Week takes dating on TV to another level – and, in every episode, it’s the woman who wears the trousers”.

Five Guys a Week provides one singleton with five trial live-in boyfriends for a week – all at the same time.

The men will go everywhere with their host en-masse: whether that’s to work, on a night out with mates, or for dinner with the parents, with a combination of fixed rig and roaming cameras following all the action. There is only one rule – the picker must eliminate four of the men by the end of the week, whittling them down to the last man standing.

Casting and pre-production has now started on the series, which enters production this summer.

The executive producers are Barnaby Coughlin, Simon Dickson and Lorraine Charker-Phillips. Series Producer is Helen Richards. Five Guys a Week will be the first Label1 show to be executive produced by Coughlin, who joined Label1 from Twenty Twenty where he executive produced First Dates and First Dates Hotel.

Label1 Head of Factual Entertainment Barnaby Coughlin said:  “We’re delighted to be going to series with Five Guys.  It’s a format that speaks to a universal concern – being loved –  that will work in any language, in any country in the world where people long to find their soul mate”.

Staff Reporter

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