Virtual production specialist, Final Pixel, has appointed Hanah Draper as Chief Innovation Officer.

Draper, who previously served as the Global Head of Production, will now join the Executive Board of Final Pixel internationally.

With a diverse background spanning advertising, drama, documentary and children’s TV, she has been “pivotal in democratising virtual production practices across the industry.”

Final Pixel CEO, Michael McKenna, said, ”Hanah is deeply committed to sustainable filmmaking and advocates for diversity and environmental awareness in all Final Pixel productions. I am delighted that Final Pixel has a recognised IPA shortlist leader in Hanah driving change across the industry, leading from the top of our company”.

Hanah Draper said, ”Virtual Production employed by Final Pixel transcends logistical challenges of on-location shoots, offering an immersive and controlled studio environment. This opens doors to talent previously overlooked due to accessibility barriers. My personal experience with Relapsing Remitting Multiple Sclerosis drives me to push the industry towards a more accessible and inclusive landscape, highlighting the transformative potential of Virtual Production for filmmakers facing similar challenges.

”I am proud to be leading a company that acknowledges diversity, enriches the creative talent pool, and contributes to more authentic and varied storytelling experiences. Final Pixel’s team boasts gender balance, ethnic diversity and representation from those with disabilities and the LGBTQ+ community”, says Hanah Draper.

Final Pixel has collaborated with notable clients such as Warner Brothers Discovery, WPP, McCann, Sky Kids, BBC, Apple TV+, ABC, Netflix, Disney+, and Oracle Red Bull Racing.

Final Pixel curates and runs bespoke private Virtual Production stages tailored to each project’s hardware needs and also runs the Final Pixel Academy.

Jon Creamer

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