The BBC has appointed Kate Morton, currently Content Strategy Director of Family Brands at Entertainment One, as BBC Children’s Head of Commissioning and Acquisitions for 0-6s.
With over 25 years experience in television, Morton has overseen successful kid’s titles including Peppa Pig, PJ Masks, Ricky Zoom, My Little Pony, Transformers and Power Rangers.
Before joining Entertainment One she spent 12 years at The Walt Disney Company where she was responsible for all aspects of programming, acquisitions, commissions and creative strategy for Disney Junior and Disney Channels linear and on-demand across multiple territories.
Morton’s new role will see her lead on all BBC pre-school programming. She’ll be responsible for all commissions and acquisitions – from both in-house production teams and the independent sector – as well as for delivering outstanding content, products and onscreen talent across all platforms for audiences 0-6 years old.
Morton said: “I’m over the moon to be joining BBC Children’s. It’s the fulfilment of a lifelong personal goal, and I’m honoured to be given this opportunity to deliver the very best content to engage, educate and entertain children 0-6 and their families across the UK.”
She will report into Patricia Hidalgo, Director, BBC Children’s and Education.
Hidalgo said: “Kate’s wealth of experience in pre-school broadcasting makes her the perfect appointment to lead on such precious CBeebies brands as Bedtime Stories, Hey Duggee, Numberblocks and Mr Tumble. I’m thrilled she is joining us and we’re all looking forward to working with her”
Morton joins the BBC later in the summer and will work alongside Sarah Muller who took up the role of BBC Children’s Head of Commissioning and Acquisitions, 7+ in March 2020.