I’m not a huge fan of corporate Christmas videos – who is? – but definitely make an exception for this one. DMI Productions spent 10 days creating a fantastic Rube Goldberg machine using vintage and retro toys to "spread a little festive cheer this Christmas." It worked.
The filming of DMI’s Christmas video, where the machine was finally given its ultimate test of a complete run through, was recorded over "one very long night". DMI insists it "really is done in one take, with a cast of two and a crew of seven." It does admit there were an "awful lot of takes" but says there were four successful complete run throughts in the end.
Ironically, Mousetrap was the most unreliable of all the toys taking part in the great experiment.
Share this story