London based production company Casual Films is expanding into Asia with the acquisition of Hong Kong content strategy and production agency Asia Pacific Vision.

Casual Films was founded in 2006 and has grown to over 75 people with offices in London, the US, Australia and Spain. Its clients include BMW, Google, JPMorgan, HSBC, NBA, Red Bull, and Salesforce.

APV, headquartered in Hong Kong serves multi-national companies in Asia-Pacific and beyond. Recent clients include Prudential, Alibaba, Manulife, Hotel Jen, RedBull and Jumpstarter.

Nick Francis, Casual Films says: “Our goal is to build the global production resource for global business. We have a keen eye on what the future of production looks like. Global efficiencies, with local capabilities, backed by cutting edge technology and excellent staff are at the centre of our strategy for 2030 and beyond.

APV is so well established in the market in Hong Kong, this deal opens up the whole of the Far East for us. Giving us on the ground capability from mainland China to Singapore and beyond. The growth of the Greater Bay Area project puts the company at the heart of one of the most important regions for the future global economy.”

Angela Cheung, managing director, APV says: “We have so much in common: an experienced, passionate team of do-ers who care about their clients and want to make work to be proud of. Casual’s international reach and innovative production solutions will help us expand and strengthen our abilities to turn great ideas into outstanding content.”


Pippa Considine

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