Channel 4 and VICE have struck a partnership where more than 900 hours of VICE’s long-form content will be available on Channel 4’s on- demand service, All 4.

Over 200 hours of new programming and more than 700 hours of content from VICE’s library, including international news and current affairs, lifestyle and cultural programming, will all be available on All 4 in a new VICE branded hub later this year.

Titles available on-demand will include: Jamali Maddix’s returning documentary series Hate Thy Neighbour; Emmy-nominated travel documentary Gaycation; Michael K Williams’ Black Market; returning global fashion series States Of Undress (pictured) and series exploring the tattoo scene Needles and Pins. The partnership also includes upcoming VICE content. This is the first time All 4 will host content from a non-Channel 4 brand.

The partnership includes a cross-promotion agreement where the All 4/VICE box sets will get social media exposure across all VICE platforms.

Alex Mahon, Chief Executive at Channel 4 said: “This is a phenomenally exciting and innovative partnership for Channel 4 and VICE which will create a compelling new hub for young viewers on All 4 and extend the reach of VICE’s content on a free platform.”

CJ Fahey, General Manager, VICE TV, EMEA & APAC said: “Channel 4 is a great partner for us in the UK – not only because we have similar audiences, but we are also equally committed to finding new voices, telling unheard stories and giving a platform to a diverse range of people and topics. We are delighted to be the first non-Channel 4 brand to have our own curated space on All 4. This partnership also allows us to further our commitment to increasing the reach of our content and finding new audiences on a range of platforms and windows.”

The VICE hub will be available on All 4 across all 26 platforms All 4 is available on including: iOS, Android, Smart TVs, Amazon Fire TV, Google Chromecast, set top boxes and games consoles.

This partnership follows an initial third party licensing agreement between VICE and Channel 4 which saw four titles available on the All 4 platform for a limited time earlier this year.

Jon Creamer

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