Breaking Bad’s Bryan Cranston stars in this new spot by Aardman for charity Alzheimer’s Research UK.
At the centre of the two-minute film, which uses a blend of film, stop-motion and CGI animation, is an orange that gradually strips away to demonstrate how the diseases that cause dementia, most commonly Alzheimer’s, physically attack the brain. Through damage caused by the disease, the brain of a person with Alzheimer’s can weigh around 140 grams less than a healthy brain – about the weight of an orange. The film also follows the journey of a person’s life and shows the impact dementia can have on them, their memories, relationships and loved-ones.
Aardman Director Magdalena Osinska added: "The last #ShareTheOrange film we made with Alzheimer’s Research UK was very successful in communicating a difficult and complex message in an easy and memorable way, thanks to the use of stop-motion animation and the metaphor of an orange representing the diseased brain.”
“In this film we developed the idea further by representing memories which are imprinted on to the orange by tiny animated figurines. The memories fade and are lost as the disease attacks the brain. It highlights the human stories behind people living with dementia and we hope it will help continue to improve understanding and inspire support for more research."
Jon Creamer
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