BBC Studios Productions has announced Kate Norum as its new Head of Branded Entertainment.

Norum joins as the business pushes further into the branded entertainment space, following recent successes including Channel 4 series The Great Home Transformation for IKEA, Foxy’s Fearless 48 Hours for Land Rover, and Cook Clever, Waste Less for Hellmann’s – alongside 2045: Memories of the Future for BBC World News and Hyundai.

She will be responsible for driving BBC Studios Productions’ ad-funded programming business in collaboration with the Factual and Formats teams, as well as developing new digital routes to market including leading the recently announced partnership with modern media company, Tastemade.

She joins from Sky Media where she was working as Branded Content Controller overseeing ad-funded programming, licensing deals, and delivering the first ever ad-funded programme to Sky Arts – Adobe’s My Greatest Shot. Norum also worked as an executive producer on Big Boys Don’t Cry, a documentary fronted by Rugby Union star Joe Marler. Prior to that she worked in ad-funded programming at UKTV, within the commissioning team, delivering two series of Crackanory on Dave, as well as John Torode’s Australia in partnership with Emirates Airlines and Tourism Australia. Before moving into broadcast media, she worked in print and digital media with creative solutions roles at Mirror Group Newspapers and across the Food portfolio of magazines at BBC Worldwide.

Kate Norum says: “I’m thrilled to be joining BBC Studios Productions as its first Head of Branded Entertainment. BBC Studios’ reputation for creating world class content and forging hugely successful partnerships is second to none and I’m excited to get started and take the ad-funded business to even greater heights.”

She will report to Director of Digital & Business Development, Helen Pendlebury who commented: “I’m delighted that Kate is arriving at this key moment of growth for our business as we build on the successes we’ve had to date in the branded space. Our ability to apply our world class production credentials across a range of genres has resulted in impactful work for many major global brands, and we’re sure Kate’s brilliant experience and industry contacts will be a real asset to our business.”

Jon Creamer

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