Ahead of the UEFA Women’s Euro 2025 tournament, BBC Creative has unveiled new campaign, Names Will Be Made, to champion rising stars and established icons of women’s football.
The campaign begins with a 40-second animated film, directed by Nicos Livesey at Blinkink and produced by BBC Creative. Set in the peaceful Swiss countryside, it breaks into a vivid stampede of claymation footballers, “symbolising the dynamic energy and skill that will emerge from this summer’s tournament.”
The players ‘making their name’ in bold, visual metaphors include Lucy Bronze, depicted as a castle-like defender, to Jess Fishlock as a flaming fireball, blazing a trail for Welsh football.
The entire sequence was created using clay models and stop-motion animation, with every character and background element built and moved by hand, “highlighting the passion and dedication at the heart of women’s football.”
Appearing across TV, radio, social, and out-of-home spaces Names Will Be Made is part of a wider brand campaign, aiming to rally fans to get behind the players and celebrating a breakthrough moment in women’s sport.
Jess Oudot, Creative Director at BBC Creative, said: “Through this campaign and the BBC’s coverage of the Women’s Euros, we hope to help close the gender fame gap. Rather than taking a very earnest approach. We were keen to champion female stars in a way that feels just as confident and playful as the men’s game.”
Credits:
BBC Creative
ECD – Rasmus Smith Bech
Acting ECD – Dave Monk
Head of Production – James Wood
Creative Directors
Jess Oudot
Matt Leach
Creatives
Steve Lownes
Aron Sidhu
Producer – Jenny Broad
Production Manager – Sam Dobbyn
Project Manager – April Forsyth
Production Coordinator – Alfie Flynn
Head of Strategy – Scarlett Spence
Planners
Jess Bird
Flora McKaig
Senior Designer – Ronnie Law
Static Designers
Dan Cooper
Georgina Hall
Motion Designers
Graham Joy
Daniel Betts
Retoucher – Kristina Stankeviciute-Polezajeva
Static Designer – Dan O’Mara
Design Traffic Manager – Hattie Buxton
Radio – Kate Dinsdale
Marketing
BBC Head of Marketing – Liv Slack
BBC Head of Marketing – James Parry
BBC Marketing Manager – John Sprott
BBC Marketing Executive – Kate Plowright
BBC Media Planning
Marc Jones
Vivien Tang
External:
Blinkink
Director – Nicos Livesey
Executive Producer – Bart Yates
Head of Production – Alex Halley
Producer – Rebecca Little
Production Manager – Thijme Grol
Production Coordinator- Charlie Herbert
The Picture Shop Editor – Mark Ferns
The Picture Shop Dubbing – Mixer Lewis Clark
Freelance
DOP – Matthew Day
1st ACs – Toby Howell, George Warren
1st AD – Sandy Liddle
Gaffer- Aldo Camilleri
Spark – Rob Collins
Moco Op – Max Halstead, Stuart Galloway
Stop Motion Animator – Steve Warne
Animators – Mark Wearing, Andy Biddle, Laura Tofarides, Honor Price
Puppet Build – Nathan Flynn
Puppet Maintenance -Joshua Flynn, Adrian Piqueras
Stop Motion Rigger – Robin Jackson
Stop Motion Rigger + Pupper Build – Andrew Spradberry
Production Designer – Gordon Allen
Art Department – Rosie Tonkin, Emma Niemis, Lulu Senft, Evelyn Hurst, Maya McAllister
Demangeat
Runner – Hannah Cooper
VFX Supervisor – Alasdair Brotherston
BTS Photographer – JoeEckworth
Lead Compositor – Alasdair Brotherson
Compositors -Tom Fisher, Andy Hague, Luke Simpson, Simone Ghillardotti
2D FX- Reg Isaac, Hozen Britto, Chiara Sgatti, Ed Roberts, George Johnson
3D Modeller – Florent Rousseau
Previs Artists – Klaas Boeur, Alex Puig
Storyboard Artist – Joe Totti
Concept Artist – Tiago Calliari
Concept Artist – Ryan Quickfall
Background Artist – Camille Perrin
Colourist – Andi Chu
Colour Producer – Oliver Whitworth
750MPH Sound Design – Sam Ashwell
Jon Creamer
Share this story
