Firefly, Adobe’s AI platform that brings together AI models and multimodal creative tools, has added Firefly Custom Models, which allows users to create reusable models trained on their own images.
Currently in public beta release, Custom Models are optimised for development in character, illustration and photographic styles.
Firefly Custom Models allows users to upload assets, then Firefly analyses and trains a model aligned to that aesthetic.
Custom Models could be deployed for characters, where the same character needs to appear consistently across scenes, helping to preserve details like stroke weight, colour palettes, lighting and character features across generations,
Once trained, custom model can become part of a workflow, reusing models across projects, briefs and campaigns and produce at scale. Models are private by default.
Adobe is currently developing the feature in real workflows, gathering feedback to refine quality, training flows and new capabilities and is currently offering unlimited video and image generations using a range of models available in Adobe Firefly.
Trained custom models join more than 30 models available in Adobe Firefly — including models from Adobe, Google, Runway and new additions like Kling — alongside video and image editing tools and conversational AI experiences,
The Firefly platform is built to move projects from concept to finished output faster and with greater control. Quick Cut turns raw footage into a structured first cut in minutes. Expanded image editing capabilities make it easier to add or remove objects, extend scenes and fine-tune generated visuals. Generation and editing are integrated.
Adobe is now in private beta on Project Moonlight – developing prompts to chat across Adobe products. Adobe is introducing agentic AI assistants across Adobe’s products, including Photoshop, Express and Acrobat, that turn conversation into creation. Describe what you want to accomplish in a chat, and agents work to execute that vision using Adobe’s tools.
Pippa Considine
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