Channel 4 has appointed Katie Jackson as Managing Director of its in-house agency, 4creative.

The newly created role will oversee the 4creative business and organisation in its mission to produce “risky, innovative and culturally potent work” across Channel 4 brands.

Reporting to Chief Marketing Officer, Zaid Al-Qassab, Jackson will lead 4creative “through a period of change towards a greatly expanded vision, building on Channel 4’s unique remit and Future 4 strategy.”

As part of the role Lynsey Atkin, ECD of 4creative and Miketta Lane, Head of Productions & Operations will report into Jackson, who will sit on the Marketing & Viewer Experience Directors team and Channel 4’s Leadership Group.

Jackson joins 4creative from TBWA\London where she was promoted to Chief Operating Officer last year after two and a half years as Managing Director of the agency. Previously she worked at Grey London as Joint Head of Account Leadership – running the agency’s flagship account Marks & Spencer; at Brothers & Sisters as Senior Business Director and Head of Account Management; and at luxury womenswear brand ME+EM Ltd as Head of Marketing. She has produced award-winning work for some of the UK’s best loved brands including M&S, McVitie’s and Center Parcs.

Zaid Al-Qassab, Chief Marketing Officer at Channel 4 said: “Katie is a creative force that brings a wealth of exceptional agency and Client experience to this newly created role. As we look to expand 4creative to realise the team’s ambitions, Katie is the ideal candidate to drive its growth and I can’t wait to welcome her into the team.”

Katie Jackson said: “When Channel 4 comes knocking you jump in heart-first. Especially when it’s an opportunity to work with the brilliant team at 4creative, who have set the standard for what British creativity should look like. This role is the stuff dreams are made of – I can’t wait to get started.”

She joins 4creative in July.

In addition to Katie Jackson’s appointment, Esther Pilgerstorfer joins 4creative from UKTV as Miketta Lane’s maternity cover.

Jon Creamer

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