Zinc Media Group has launched new entertainment label, Electric Violet.
Electric Violet is set to produce “high-energy, captivating entertainment content that promises to resonate with audiences worldwide.”
Leading Electric Violet is Andrea Hamilton who has Executive Produced major entertainment brands, including ‘Strictly Come Dancing’, ‘The Voice’, and ‘So You Think You Can Dance’.
Hamilton commented, “I am thrilled to join Zinc Media Group and to launch Electric Violet. The Zinc team has such a positive vision, and the trajectory of the group is truly impressive. Entertainment, like everything, is experiencing substantial change and I’m excited to be part of creating a new wave of uplifting entertainment, full of emotion, and warm, honest storytelling, for a global marketplace.”
Tanya Shaw, Managing Director of Television, said, “We are excited to announce the addition of Electric Violet to our TV portfolio, which already includes Atomic, Brook Lapping, Rex, Red Sauce, Supercollider & Tern TV. This strategic move not only enhances our content offerings but also enables us to explore new creative territories and deliver dynamic content to our audiences.
“We are also delighted to welcome Andrea to the Zinc family. Her exceptional track record in delivering globally recognised entertainment formats positions Electric Violet to become a powerhouse in the industry.”
Jon Creamer
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