Zinc refreshes its TV labels

Factual superindie, Zinc Media Group, has refreshed the brands for its TV labels, which includes new brand identities for three of its TV labels.

The branding exercise aims to “make it easier for the market to better navigate the wide range of factual programming that comes from the Group.”

Blakeway Productions, Brook Lapping and Films of Record all receive new identities as part of the exercise.

Greg Sanderson, Director, London Television, Zinc Media Group, says: “These three TV labels represent a huge part of our creative heritage and an equally important part of our creative future. Their new brands give each label a strong, individual identity and we are really pleased with the outcome, the modern and stylish designs and their clarity mirroring where each of the labels is heading creatively.

“Those new logos, coupled with the brand refresh for Tern Television and the recently-launched Red Sauce brand, gives us a portfolio of brands which better illustrates to the market our labels’ distinctive personalities.”

The new and refreshed brand identities will sit alongside that of Red Sauce. Zinc’s home of popular factual, factual entertainment and formats from London and the Regions, led by Tom Edwards, was launched in autumn last year.

Part of the wider Zinc Media Group transformation plan announced by the CEO at the end of 2019, the rebranding communicates the distinctive nature of each of the Group’s labels.

Greg Sanderson adds: “Each of our labels brings something distinctive to the market – whether it’s the ‘clever pleasure’ exemplified by Blakeway; Brook Lapping’s ability to secure unique levels of exclusive access; Films of Record’s storytelling from places you’d never normally encounter; the innovation and populist integrity of Tern; or the smart, playful and entertaining Red Sauce. Our labels are also trusted by those who take part in our programming and those with whom we collaborate. We are delighted to be able to communicate our brands’ propositions more clearly through their new branding.”

Graphic design agency The Brightside oversaw the development of all redesigns, working alongside digital agency Beam Digital, who created new web presences for each of the Group’s labels.