A Channel 4 commissioned YouGov survey has shown indies rate the broadcaster as the best broadcaster to work with.
The survey, which received more than 100 responses, also showed that Channel 4 has “consistently improved in its dealings with indies since 2019.”
Channel 4 received the highest score from indies for the overall experience of working with a broadcaster or content provider. More than two thirds of respondents (68%) gave Channel 4 a score between 7-10 out of ten, up more than 20% on the previous survey’s results.
Seventy-four per cent of respondents were independent rather than being part of a group and more than half had a turnover of less than £5m. Nearly half, 46%, had their head office outside of London.
Speaking on the eve of Channel 4’s unscripted indie briefings, Emma Hardy, Director of Commissioning Operations, said: “We’ll take valuable learnings from the survey results but to have seen consistent progress over the past two years shows we are moving in the right direction and speaks volumes about the changes we’ve introduced and the hard work of the commissioning teams who have made huge efforts to improve the experience for indies when dealing with Channel 4.
“It’s particularly pleasing that the majority of responses are from smaller, independent production companies which are exactly the types of businesses Channel 4 should be nurturing. “
Nearly three quarters of responses (74%) came from the most senior people in the business at CEO, Managing Director or Creative Director level.
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