WPP is to launch WPP Production that unites WPP’s production arm, Hogarth, with its production capabilities and teams across the network.
The move brings together all creative producers into a single global platform.
Richard Glasson, the Global CEO of Hogarth, will oversee WPP Production.
WPP Production will consolidate all content producers into a single, globally-connected production organisation “to foster unparalleled collaboration and expertise.” and unite all agency producers into a global team. WPP says it will also commit “significant investment to talent and technology, leveraging the transformative power of Generative AI, virtual and hybrid production to revolutionise client content pipelines.”
Richard Glasson, Global CEO of Hogarth and incoming CEO of WPP Production, said: “This is a transformative moment for us and, more importantly, for our clients. Bringing all of WPP’s craft expertise together in WPP Production reinforces our position at the heart of WPP’s integrated offering. It allows us to activate the full collective power of WPP – its talent, creativity, technology and data – to redefine content creation. We are focused on delivering smarter, more innovative and world-class storytelling that drives business for our clients.”
Cindy Rose, CEO of WPP, added: “The launch of WPP Production is a cornerstone of our strategic vision to integrate our services, making it easier for clients to access WPP’s full spectrum of capabilities. In a rapidly evolving landscape where content is king, WPP Production will be the powerhouse that enables us to be the trusted growth partner for our clients. This is about delivering exceptional value and setting new benchmarks for the quality and scale of content production worldwide.”
The transition to WPP Production will take effect on 23 February 2026.
Jon Creamer
Share this story
