Whisper has appointed Jemma Goba as Head of Branded and Digital.
Whisper grew from 80 employees to over 200 last year and attracted new digital contracts from World Rugby and UEFA.
Goba joins from Tanami, a branded production company she co-founded in 2013 and sold in 2017, before staying on as Managing Partner and taking a place on the board of The Leith Agency. The company created advertising content for clients such as Scottish Rugby, The Macallan, IHG and Brand Scotland.
In her new role, Goba will lead Whisper’s branded content team; current clients include UBS, Red Bull, Barclays and Manchester City. She will also drive digital growth. Whisper now has a digital team of over 25, delivering for high-profile accounts including UEFA, World Rugby and F1. The team’s Whistle Watch digital series won Best Original Content at the 2021 Sport Broadcast Awards.
Having previously worked at McCann and the BBC, Goba is also a non-executive director of Hibernian Football Club. She will work closely with Managing Director Mark Cole and Commercial and Partnership Director Geoff Riding, to identify new business opportunities and grow Whisper’s client base.
Sunil Patel, Whisper CEO said: “Jemma is bursting with creative ideas and is driven to make impact by maximising brand identity, which fits well with Whisper and the growth of our branded and digital teams. Her proven track record in branded production, as well as managing large teams, means she will be a hugely valuable addition to the team.”
Jemma Goba said: “I have been following Whisper for some time and have been really impressed by the way they became a leading force in sports production in a relatively short amount of time. They are branching into new genres with impressive growth in their digital department, so it’s a great time to be joining the team and pushing their branded offering to the next stage.”
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