This is Pulse Films director Sam Pilling’s new spot for Ikea.
The film sets itself up as a prequel to legendary story The Tortoise and the Hare to highlight the importance of a good night’s sleep. It challenges sleep neglect by celebrating the truth that the more you sleep, the more you get out of life.
The ad was one of the last spots Pulse filmed before lockdown, and soundtracked by Roots Manuva’s iconic ‘Witness the Fitness’, the film features costumes designed by Robert Allsopp and puppetry to bring to life the hare and tortoise characters.
Producer – Chris Harrison
Production Manager – Ben Burdock
Production Coordinator – Rosie Marchant
Production Assistant – Ellie Sanders-Wright
Choreographer – Petter Elliott
1st AD – Julian Richards
Costume Designer – Natalie Humphries
Creature FX – Robert Allsopp
Make Up Artist – Lu Hinton
Colourist – Kai Van Beers @ Nineteen Twenty
Head of 3D – Chris King @ Nineteen Twenty