Director Arthur Studholme is behind Pulse Films’ spot for Yorkshire Tea. A better brew for the planet champions sustainability in the home.
The commercial is centred around the tongue in cheek invention of a ‘one brew kettle’ to solve the age old problem of boiling more water than you need.
The creative agency behind the work is Lucky Generals.
Since signing with Pulse Films, Studholme has become one of the production company’s most in demand directors in the comedy category. His 30” ad for Bother was the centrepiece of the Don’t Let Cupboard Control Your Life campaign by Heart & Minds.
The key to Studholme’s brilliance in this space comes from his inherent eye for performance and dropping seemingly everyday people into seemingly everyday scenarios before things gain momentum and they’re thrust into ever increasingly bizarre and funny situations.
In late September, the YDA Gold winner directed a series of commercials for Gumtree. The campaign titled Good Finds from Wieden + Kennedy used Studholme’s signature comedic style, which continues to prove highly effective.
Production Company: Pulse FIlms
Director: Arthur Studholme
Managing Director: James Sorton
Exec. Producer: Jamie Walker
Producer: Bruno Loureiro
DoP: Aidan Bryan
Production Designer: Zuzanna Skurtys
Production Manager: Beatrix Giustini
Post Production House: Electric Theatre Collective
Post Producer: Oliva Jessop
Colourist: Connor Coolbear
Edit House: The Assembly rooms
Edit Post Producer: Daniel Breheny
Editor: Joseph Taylor
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