This is Pulse director Amma Asante’s new spot for Nokia (HMD Global), the official phone partner for the 25th James Bond film, No Time to Die.
Asante’s action packed, No Time To Die-inspired 90-second spot was filmed against the backdrop of London and stars Lashana Lynch as Agent Nomi. It showcases Agent Nomi using a range of capabilities on her Nokia smartphone to complete her mission. The commercial is part of HMD Global’s largest ever global marketing campaign, showcasing Nokia smartphones as ‘The Only Gadget You’ll Ever Need’.
Amma Asante said of the film: “I am always drawn to projects that portray women as strong and intellectual – the campaign script was beautifully crafted to present Nomi as a kick ass agent not afraid of going up against the bad guys and doing it with irreverent humour at the same time.”
CREDITS
Credits:
Client: HMD Global
Creative Agency: Grey London
Creative Directors: Mark Fairbanks, Sue Higgs and Stephania Silveira
Agency Planner: Stephen Pirrie
Agency Account Team:
Sean Allen (Account Director)
Mark Rees-Weeden
Holly McDavitt
Fusibi Sowemimo
Agency Senior Producer: Thea Evely
Agency Assistant Producer: India Smith
Production Company: Pulse Films
Director: Amma Asante at Pulse Films
Executive Producer James Sorton at Pulse FilmsProduction Company Producer Shirley O’Connor at Pulse Films
Production Manager Ben Burdock at Pulse Films
D.O.P Andrij Parekh
Production Designer Neal Callow
Costume Designer Jenny Beavan
Post Producer Antonia Porter at Whitehouse Post
Editor: Russell Icke at Whitehouse Post
Colourist Gareth Spensley at Molinaire
Post Executive Producer Ian Berry at Untold Studios
Post Producer Helen Tang
VFX Artist: Bruno Fukumothi at Untold Studios
Composer Anne Chmelewsky
Sound Engineer: Sam Ashwell
Jon Creamer
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