Dimension specialises in virtual, volumetric, mixed reality and LED production techniques.

Geduldick​ is known for his work as a cinematographer, director, and visual effects artist on projects for Epic Games, Intel, Google, GoPro, Red Bull, Nike, Adidas, Nat Geo and Hulu and has worked across media and entertainment working on features, broadcast TV, music videos, documentaries, virtual reality and action sports films.

At Dimension, he will lead Dimension’s North American presence and spearhead the company’s virtual production and XR ambitions in the US. He will be supervising productions for clients and partners and working closely with film studios and filmmakers to drive craft in the rapidly developing discipline of virtual production.

Simon Windsor, Co-founder and Joint Managing Director at Dimension said, “Jim is a trailblazer in virtual production, immersive and mixed reality technologies and brings a wealth of experience and enviable body of creative work. As Dimension continues to see strong growth across our virtual production and XR content business, Jim will help to strengthen our capabilities and lead our exciting expansion plans in the US. He will be a great asset to the team.”

Dimension recently teamed up with DNEG, Unreal Engine (Epic Games), Arri, Roe LED, Mo-Sys, 80six, Brompton Technologies and Malcolm Ryan on an LED stage production tests: https://www.youtube.com/watch?v=SKTg83Pgfas&t=386s

Geduldick​ commented, “Virtual production is revolutionising the creative process for filmmakers, broadcasters and storytellers, and Dimension is at the forefront of this movement. It’s terrific to be heading the US mission and working with the team behind groundbreaking productions including the ​Madonna holograms at the Billboard Music Awards,​ ​The War of the Worlds,​ Notting Hill Carnival​ and recent ​DNEG​ collaborations. My priority is to help drive further innovation in virtual and XR entertainment production.”