Cameras, lenses and accessories rental outfit, Video Europe, is to reposition itself as a B2B ‘trade only’ company.

After 50 years in equipment rental, including direct hire to end-users, Video Europe will now rent its kit exclusively to sub-rental companies and refer all end-user enquiries to those on Video Europe’s ‘Rental Network’.

The company is also changing to OEM/unbranded boxes for clients to quickly and easily add their own labels.

To assist with the changes, Video Europe has opened a European hub. Located in Weiden, Germany, and in collaboration with Second Reef, the European hub will result in an “optimised customer footprint across geographies.” and will “overcome any issues that recent political changes have impacted on international and European delivery.”

Matt Marner, Director Video Europe said, “Historically, we have always rented our equipment predominantly to other rental companies. We have now gone a step further to make that an exclusive service, concentrating only on our rental company clients. This change to our business strategy, together with our new European hub in Germany, means we can now focus all our energy on servicing rental companies throughout the UK and Europe, with no dilution of service. Video Europe is now a B2B, trade only specialist in the film and broadcast industry.”

Jon Creamer

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