Yamaha Corporation is to acquire virtual production, live events and immersive company Disguise.
Atsushi Yamaura, Yamaha Corporation President and Representative Executive Officer said: “People are seeking richer and more immersive experiences from live entertainment. Audio, video, lighting, and media come together across an entire space to create experiences that move people. Disguise has earned the trust of artists and creators around the world with a platform that enables such experiences. Welcoming Disguise marks a major step for Yamaha as we move beyond the traditional boundaries of musical instruments and audio equipment to create new experiential value centred on sound and music. As part of our long-term growth strategy, we are expanding our audio business into adjacent areas, including entertainment. We will combine the strengths of Disguise and Yamaha while respecting the brand, technology, and global relationships Disguise has built with customers and partners. Together, we will make new waves in live entertainment.”
Fernando Küfer, Disguise CEO said: “From our first conversations, it was clear Yamaha understood what makes Disguise special: Our people, our customers, and our pace of innovation. Yamaha shares our ambition and is committed to investing in our people, platform, and partners. For our customers that means more ways to create, more support, and a partner investing in where live and immersive entertainment go next. I couldn’t be prouder of our team and excited for what we will build together.”
Over the past decade under Küfer’s leadership, Disguise has grown from a media server specialist for concert touring to a global visual entertainment platform, spanning software, hardware, and creative and technical services. Its work ranges from films such as Project Hail Mary and Top Gun: Maverick, to Netflix House, The Milken Center for Advancing the American Dream (MCAAD) in Washington DC, Broadway and West End productions including Disney’s Hercules, and venues such as Tottenham Hotspur Stadium.
The acquisition is central to Yamaha’s strategy to grow beyond musical instruments and audio equipment into experiences across entire spaces, building on its strengths in sound and music. Yamaha’s acquisition of Disguise will enable the combined company to continue expanding into software and services for live entertainment, sports, and venues, where audiences increasingly expect more immersive, emotionally engaging experiences.
The Disguise brand, identity and relationships with customers and partners will be preserved and Disguise will become a new pillar alongside Yamaha’s existing business. Customers and partners will continue to work with the same Disguise teams, with more news on the combined roadmap to follow in 2027.
Image: Eurovision – credit Creative Technology
Jon Creamer
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