Freefolk is behind the VFX for TBWA Ireland’s latest campaign for AIB Ireland, For The Life You’re After.
The campaign celebrates the small actions that help people achieve the life they’re striving for. It was directed by Nono Ayuso through Antidote Films.
Leading the Freefolk team were Creative Director Jason Watts and EP Laura Ricketts, with colour by Marty McMullan.
The spot demanded an ambitious VFX approach, Freefolk delivered a volume of shots on a tight schedule, including the creation of a fully CGI train.
To meet the schedule and maintain visual consistency, the team developed a procedural train-and-rail tool that allowed them to generate and adapt assets across multiple shots with a single click to ensure both efficiency and precision in the final film.
Pippa Considine
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