American cg firm Speedshape has set up a sales office in London and aims to open a Soho-based cg animation studio later this year.

The company, which started out in Detroit eight years ago, specialises in cg-based car modelling, taking CAD data and building photo-real car exteriors and interiors for print ads and marketing brochures, and animated sequences for TV and digital spots. Current clients include Ford, Mazda and GM.

Its Transformers cinema spot for the launch of the Chevrolet Camaro is below…

Speedshape also builds interactive websites such as Mustang customiser, which enables visitors to build and paint their own versions of the car (see image below).

As well as cars, the company has worked on animated cg packshots for the likes of Jack Daniels and Proctor and Gamble.

The UK office’s first commission is a seven-minute ‘mood piece’ for an as yet unnamed car brand, working with a “top-end commercials production company,” says Speedshape’s Danny Morris.

Staff Reporter