Netflix ceo, Ted Sarandos, has outlined the importance of UK based production to the streaming giant, revealing that Fool Me OnceBaby ReindeerBridgerton, and The Gentlemen will be shown as its four top performing shows when it publishes its new audience engagement report later this week

Sarandos was speaking at the RTS London Convention where he used his keynote address to describe the UK as “the birthplace of prestige television” with “a creative culture unlike any other.”

He lauded the success of long runner The Crown and called it “a perfect example of why Britain remains one of the best places for TV and film. You have some of the very best writers, directors, producers, actors, crew, crafts and locations anywhere in the world.”

He said that was why Netflix “invests more here than any other country outside the U.S. Since 2020, we’ve invested $6B in the UK creative community — and worked with over 30,000 cast and crew. Today we have over 100 productions active in the UK.”

He went on to praise the PSB culture of the UK along with its education and training in the creative industries.

“This wealth of talent is a Great British success story. Because it didn’t happen by accident. It happened because you have great public service broadcasters and institutions that nurture British talent and creativity” and “supported regulations that encourage creativity, innovation and long term thinking.

“And it happened because you invested in education and training in the creative arts at every level, as well as investing in your amazing facilities. All of which have been supported by highly competitive tax incentives which make the UK an even more attractive place for anyone looking to make a film or show.”

Jon Creamer

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