Twickenham Film Studios, operated by TIME + SPACE Studios’ has unveiled its new rebrand along with the refit of TFS Sound Theatre 2 with Sound Theatre 1 to follow.
The senior team lead by Managing Partners Piers Read, Jeremy Rainbird and Managing Director Cara Sheppard say the rebrand signals “a new era for the business” by redesigning the brand in line with the site’s £15m redevelopment works.
A fully enhanced Twickenham Film Studios Sound Theatre 2 has been unveiled with Sound Theatre 1 to follow – both include an extensive renovation and technical upgrade as part of the site redevelopment works.
The changes for both TFS Theatre 2 and Theatre 1 include: structural changes to the design and layout, with Theatre 2 remodelled to improve its acoustics and eye-lines to the screen. The new Sound Theatres feature comfortable new sofas, bespoke desks, sound artist seating and editor areas and the surrounding areas to the Sound Theatres showcase the new TFS rebrand elements. The improved tech install includes: Neve DFC 3D consoles with integrated Avid S6 M40s in both rooms, plus the addition of brand new pro-tools rigs. The addition of Dolby Atmos means that both theatres now offer immersive audio. IMAX 12.0 has also been installed in Sound Theatre 2. The works have been carried out alongside Dolby, Avid, Christie, Jigsaw24, Munro and Soundz Fishy (formally Frozen Fish Design).
For the rebrand, TFS worked with Creative Director & Founder Matt Burke, from independent boutique branding and design agency, Almighty, web builders Fresh Pies and signage creators EndPoint on a “contemporary, iconic, yet less is more approach to the design of the studios. Ensuring the 100 year heritage is reflected and the innovative, future focus of the studios is represented by a new master brand logo. A design which cleverly plays on a filmic viewfinder – providing a perspective into the colourful world of their clients work. In addition a set of five usable icons represent all the studios capabilities (Studios, Picture, Sound, Workspace, Social) across digital, brand assets and on site signage. The monochromatic design runs across new TFS branding, website, digital assets, social channels, merchandise and collateral.”
As part of the ongoing redevelopment works (backed by General Projects, British Airways Pension Fund and development managed by The Creative District Improvement Co), the studios campus is being architecturally designed by Hollaway Studio and Studioshaw. The new brand now extends across all new signage, a brand new look entrance, reception area and extensive renovations of the sound theatres ahead of the next phase of works.
Matt Burke of Design Agency Almighty comments: “We were privileged to be invited to work on the rebrand of such an iconic location. We met the TFS team to understand their ambitions and were lucky enough to be able to spend time on site as well. This helped give us a real feel for the place and its history. We were briefed to evolve the brand whilst retaining their 100 year heritage so we wanted to ensure their state of the art facilities, creativity and world-class content was the main focus of the new identity. This is where the viewfinder idea came from. A suite of supporting icons for key facilities were also created which interact with digital and physical areas of the campus. A lot of the movies made at TFS are timeless classics so it was a conscious decision to keep the identity predominantly monochromatic to reflect this. There’s confidence in its simplicity. We hope the new identity will support and elevate the brand for many more years to come”.
Twickenham Film Studios Managing Director Cara Sheppard says: “As part of the site works across the infamous TFS campus in St.Margarets, the studios are undergoing a complete redesign and redevelopment. A time to embrace our creative community, innovation and technology – building on over a century of film heritage. The important changes and expansion of the studios means we are perfectly placed to welcome even more productions, filmmakers, and creators who will call the new campus “home”. The new rebrand we are so proud to unveil runs across all our digital, and physical platforms goes hand in hand with all the physical enhancement of the campus we are going through. We are investing into our infrastructure, our cutting edge facilities, our talent, our brand ethos and values, the importance of advanced technology and innovation as well as our studios sustainability, diversity and inclusion practices. The new brand designs not only talk to the heritage of the business but our relevance in the next chapter. We look forward to welcoming a range of productions as the content revolution goes from strength to strength.”
TFS Consultant Marketing, PR & Brand Director Victoria Poole adds: “Coming on board 6 months ago to lead the Marketing rebrand and being able to proudly unveil today our new TFS positioning across all digital, physical, merch, assets, site and beyond is such a proud moment. The team at Twickenham Film Studios are a hugely talented family and resetting the future look of the business has been a great challenge. I couldn’t be any happier with what we have brought to life together. There are no studios out there offering the core capabilities, site experience, vision and talent that TFS does. The new brand world we have created with Almighty, Fresh Pies and EndPoint truly reflects that. This rebrand also showcases the real investment the business is making into the next era, so as to support the healthy future of the UK Film and TV industry”.
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