The British Arrows awards saw CALM x ITV’s The Last Photo, made for adam&eveDDB by cain&abelDDB and directed by Rogue’s Max Fisher, picked up no less than ten Arrows, including Commercial of the Year and a silver Arrow for direction in the Frank Budgen Award.

Somesuch director Kim Gehrig took home the sought after Fellowship Award and her film, The Greatest, for Apple won a gold arrow for Best Over 90 Second Commercial.

Agency of the Year went to adam&eveDDB, Production Company of the Year went to Biscuit Filmworks for the second year running and 750mph also celebrated back to back wins being awarded Craft Company of the Year.

Fully CG graphics for the night were created by Freefolk.

This was the last Arrows for current Co-Chairs Clare Donald and Jani Guest whose tenure has come to an end after four years.

Clare Donald spoke about how proud she is not only of the Arrows but of the work created by the British Advertising Industry overall. She said, “we are incredibly proud of the British Arrows and British advertising, we continue to see the work go from strength to strength. We have great clients, brave clients, great agencies clients, great production companies as well as all the talented crafts people who work hard to make the incredible films we saw this evening.”

Jani Guest paid tribute to the team behind the Arrows and commented, “The British Arrows would not be what it is today without the amazing team who run it. Managing Director Lisa Lavender, Operations Manager Sergio Colina-Restrepo and Head of Partnerships Sophie Cantopher. They genuinely believe the Arrows is the best advertising show representing the best in British talent”.

The full list of winners can be found here.

Image: L-R – Clare Donald, Lisa Lavender, Jani Guest

Pippa Considine

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