Post house UNIT has added Executive Producer Danny Coster to the team.

Coster was previously the Director of Moving Image at TAG.

Coster’s twenty plus year career in the world of moving imagery has seen him work with agencies and production companies across sport, beauty, auto, music, food, drink and beyond. His character animation credits range from comedic BBC Children’s series “Little Howard”, bouncing oranges for Tropicana, racing the Duracell bunny around the Queen Elizabeth Olympic Park, to Easter egg hunting with M&M’s.

He began his career at Locomotion as Rostrum Camera Man / Digital Artist before working his way up to commercials Online Editor and VFX Artist in their London and Düsseldorf facilities and eventually as Creative & Managing Director of Loco in Soho where he remained for over 10 years. He then moved to LEAP as Head of Moving image. In mid 2021 he joined TAG Collective Arts to take on a new role as their Director of Moving Image.

He joins UNIT as it opens the doors to its new 8 storey boutique home on Margaret Street Fitzrovia this May.

Danny Coster said: “I am super excited to join the talented team at UNIT and apply my experience of creatively collaborating across agencies and brands, while continually exploring and integrating cutting-edge technologies into our projects. The integration of filming in Virtual Studios, Digital Twins, Realtime CGI and other emerging AI tech is really exciting for the future as this opens up endless creative possibilities and I can’t wait to meet our creative and tech teams and get to work welcoming clients to the new UNIT studio.”

Ian Luxford, Managing Director, said: “I am thrilled to welcome the extremely talented Danny Coster to the production team at UNIT. Danny’s large network of connections and his experience working with big brands adds further depth to our hugely experienced team of executive producers we have here at UNIT.“