Tim Haines’ specialist factual and natural history indie, Loud Minds, has signed a partnership agreement with White Spark Pictures, the Australian factual indie behind VR documentaries The Antarctica Experience and Beyond the Milky Way.
Loud Minds says it’s made the move to add to its “cross-platform capabilities with ancillary immersive screen experiences and live events for selected high-concept content and IP on its development slate.”
The company is currently in production on Surviving Earth, an eight-part series for Universal Television Alternative Studio, which visits eight dramatic mass extinction moments throughout Earth’s history. Other programming in development also uses state-CGI, high-end animation and “jaw-dropping” landscapes, which “uniquely lend themselves to immersive experiences, designer VR companion entertainment and long-term content brand extensions.”
White Spark custom-built its own 360-degree cameras and post-production pipelines to create immersive experiences and its two completed VR films – The Antarctica Experience and Beyond the Milky Way have attracted audiences into a range of venues at home and overseas. The National Museum of Australia in Canberra, the Western Australian Museum in Perth and the Auckland War Memorial Museum in New Zealand have recently commissioned three new VR documentary films, the first of which is set in the Kimberley wilderness and will be released in November this year.
White Spark Pictures has also recently launched a new technology company, Surround Sync, which offers ‘plug and play’ patent-pending technology that can provide virtual reality cinematic shared experiences for mass audiences and venues around the world.
Tim Haines, Loud Minds’ founder, said: “So much of my earlier work, and that currently in development at Loud Minds, is the sort of high concept content with great storytelling that lends itself to a companion VR or themed immersive experience. Demand is increasing all the time, and as technology continues to develop, White Spark Pictures will help us extend our TV brands across a variety of new platforms”.
Mark Popkiewicz, director of Loud Minds, said, “Loud Minds is delighted to be working with White Spark Pictures. Our shows, and the technical and creative pipelines used to create them, are a perfect fit for high-end immersive entertainment. This new capability allows us to generate a great deal more value around the IP we create and could ultimately prove a game-changer for this nascent sector of the content industry.”
Briege Whitehead, founder of White Spark Pictures said: “Our passion for VR filmmaking comes from a desire to take audiences to places they would otherwise find difficult to visit. Now, working with the impressive creative minds of Tim and his talented team, we will be able to explore whole new worlds – developed with CGI, animation, and other cutting-edge techniques – to place audiences front and centre in some incredible new stories about our planet.
“White Spark Pictures is excited to be working with Loud Minds to share the crossover and commercial opportunities now available through VR. Given its visionary credentials, it feels right and fitting that Loud Minds is our first official producer partner, and we look forward to seeing where our combined thinking and expertise might take us. We hope this partnership is the first of many.”
Jon Creamer
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