In a little downtime spent browsing Youtube, creative Mathieu Cuvelier at digital agency Work Club stumbled across a dodgy looking, very shaky film of some old French farmers fighting and immediately thought it would look better with light sabres. Well, most things do.
So he asked his colleague, designer Dan Scott, to get to work on the footage and enhance the fight scene with different coloured light sabres.
Scott’s task was made more tricky by the poor video quality meaning auto-tracking wasn’t possible, so the sabres had to be added in frame-by-frame.
Still, it was worth the effort as Cuvelier and Scott’s ridiculous clip, which was done for no budget and with no client in mind, has gone on to clock up over 3 million views in the four days it’s been online so far.
Cuvelier, who previously worked at The Viral Factory, says the pair just distributed the film to friends and put it up on Twitter and Facebook, but it was soon posted on to b3ta.com, which helped ramp up the hits. These grew massively after the film made it to the top of the front page of reddit.com within a few hours of going up on b3ta.com.
The clip received 400k views in its first 24 hours of going online and 1.2 million after two days, becoming the most shared video on Twitter at the time.
Cuvelier says he did it “just for fun…I try to release as many small/easy films as possible as tests to see how many views they get…some fail, some get millions of views! It’s a good way to learn from the internet”.