Sunset+Vine has been awarded a new three year contract by Red Bull Media House, the exclusive production partner and host-broadcaster of the Mercedes Benz UCI Mountain Bike World Cup.
Sunset+Vine will produce coverage of the ten-part global series which kicks off in Maribor, Slovenia on 27th-28th April 2019.
Within the terms of the contract Sunset+Vine will be responsible for bespoke programming for Red Bull TV; the creation of content for Red Bull TV digital and social media platforms and the world feed of the class action that includes Downhill (DHI), Cross Country (XCO) and Cross-Country Short Course (XCC). The series which spans ten locations in six months, culminates in Snowshoe, USA between 7th- 9th September.
Sunset+Vine’s production will be led by executive producer, Sarah Greene. The series producer will be Jamie Aitchison; the series directors are Westbury Gillett and Oliver Moser with Lucy Bellamore as series production manager. Coverage will be presented by ex-downhill specialist Rob Warner.
Andrew Preece, executive director at Sunset+Vine, said: “We are absolutely delighted to partner with Red Bull Media House on this exciting project. It’s a milestone for Sunset+Vine as we extend the scope of our global host broadcasts. The chance to work with such a disruptive and innovative media company, to tell the stories of the UCI Mountain Bike World Cup, is an opportunity that we really relish as we bring our live and editorial expertise to mountain biking.”
Sarah Greene, executive producer at Sunset+Vine, added; “Series Producer Jamie Aitchison, the wider Sunset+Vine team and I are thoroughly looking forward to working with Red Bull Media House and the UCI on this tremendously exciting series. The courses are jaw-dropping and the competitive talent and skill on display is amazing – it’s everything you would expect and more from sport at this level. It is shaping up to be one of the most exciting events we have worked on.”
Staff Reporter
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