In this month’s Storyboard, MPC built this kitty for Three; Art & Graft takes a trip for Virgin and Glassworks keeps it Raw for G star
MPC and Traktor
MPC animated the singing kitty for W+K and Traktor’s brilliant new Three Mobile spot. MPC’s vfx team developed and animated a digital double of the real cat, Bronte, complete with skeleton, muscle structure, luxurious fur and singing talent. As the real Bronte has fur with substantial depth, the team looked at other breeds for reference like the hairless Sphynx as their shoulder blades and wrists are easier to study. Bronte was also given a bath so MPC could study him while he was wet to better see his joint movements. MPC used proprietary software tool Furtility to develop Bronte’s fur, and filmed an actor singing the song’s lyrics, along with references of cats yawning and snarling, to capture the mouth movements for Bronte.
This is Blinkink director Noah Harris’ “psychedelic and elemental promo” for Julio Bashmore’s track Peppermint. It’s billed as an “extreme descent into a deep, immersive chasm of in-camera graphic design and propulsive stop-frame animation.” The execs were Bart Yates and Nathan James Tettey and the producer was Debbie Crosscup.
G Star RAW film
Glassworks made this film for The New York Fashion Week launch of G Star denim’s ‘RAW for the Oceans’ line – denim made from plastic bottles and junk littering the oceans. The film’s simplistic style was created using traditional hand-drawn, cell animation to bring Otto the Octopus to life. Pharrell Williams provided the music.
Art & Graft
Virgin Atlantic’s new inflight safety film Trip, was created by Art & Graft. The film combines an illustrative approach with 3D and 2D techniques. All the character animation was made using traditional frame-by-frame techniques. “Elements were modelled in 3D, allowing us to ’wrap’ our illustrations around them giving the scenes fantastic depth and space,” says Art & Graft.
76 Ltd director David Mould created this slo-mo spot for Honda through agency Karmarama. Ramon Ricard was the producer.
Fieldtrip’s 1st Avenue Machine made this ‘journey through the eye’ for Vision Express with a mostly in-camera approach.
Quite Frankly and Prime Focus created this high speed and cg film for Omega to promote its involvement in the Winter Olympics.
Inspired Films and Trainor Davies Design completed this paper-based animated campaign for Macmillian cancer charity.
Fine Living rebrand
BDA Creative has rebranded the full on-screen and off-screen design system for lifestyle channel Fine Living. The idents show various objects from the five Fine Living pillars – home, travel, cuisine, wellbeing and style – floating elegantly through different bespoke environments before coming together to create the master channel logo.
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