Sony has established a “Sony Global Relief Fund for COVID-19,” a $100m fund to support those around the world affected by the COVID-19 virus with part of the money going to help those in the creative industries in which Sony has a foothold.
Sony plans to split the fund between frontline medical and first responder efforts, support for children and educators working remotely, and support for members of the creative community in the entertainment industry impacted by the spread of the virus.
$10m will go to the COVID-19 Solidarity Response Fund for WHO powered by the UN Foundation and Swiss Philanthropy Foundation, as well as Médecins Sans Frontières (MSF), United Nations Children’s Fund (UNICEF) and United Nations High Commissioner for Refugees (UNHCR) to assist medical workers and others on the frontline of response efforts to the virus. Sony will also work with its external partners to explore ways that it can support activities that prevent the further spread and contribute to treatment of the COVID-19 virus.
In the area of education, Sony will explore ways to use its technologies in support of education activities, and cooperate with educators to implement these measures.
Sony also plans to support up-and-coming creators, artists and all those in professions supporting the industry, who have been impacted by the cancellation or postponement of concerts and live events, or the shutting down of film and television productions.
Sony also announced that employees will be able to provide their support through a matching gift program that is scheduled to be offered to its approximately 110,000 employees worldwide.
Kenichiro Yoshida, President and CEO, Sony Corporation, said, “Sony extends its condolences to the families of those who have passed away as a result of the COVID-19 crisis, and extends its sympathies to all those who have been impacted. In order to overcome the unprecedented challenges that as a society we now face around the world, we will do all we can as a global company to support the individuals on the frontlines of the battle against COVID-19, the children who are our future, and those who have been impacted in the creative community.”