Sony Pictures Television has launched a new non-scripted label, Human, to be led by producer/director Alan Brown.

Human will create “high end international content” based around Sony Pictures Entertainment’s “existing intellectual property and that of the wider Sony family”, as well as developing its own fact entertainment formats.

Alan Brown’s production, development and commissioning credits include formatted shows including The Apprentice, The Restaurant, Grow Your Own Drugs, The Very Hungry Frenchman, Driving School of Mum and Dad and Honey, We’re Killing the Kids. He has worked at the BBC, ITV and Talkback; most recently he worked with Twofour and at NBC Universal where he ran their Chocolate label, creating series for the UK and The Manners of Downton Abbey for PBS in the USA.

Human will be based at SPT’s London office and report to President of SPT International Production, Wayne Garvie.

“Non-scripted content – whether documentaries or entertainment formats – is a key part of our overall content strategy. Alan has been responsible for many wonderful programmes over the years and, with his drive and enthusiasm, is the ideal person to oversee our new label, Human.’’ said Garvie. ‘’Within the Sony group we have multiple sources of intellectual property, many stories to tell; Alan will help us unlock this potential through the Human label’’.

Alan Brown said: “I am enormously excited to be joining Sony Pictures Television. We will be making fabulous shows that are both revealing and entertaining. Our mission will be content that can emotionally engage the audience. At Sony and with Wayne Garvie I know I have the backing and belief to create big shows and to have fun making them.”

Jon Creamer

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