Somesuch director Dan Emmerson has helmed a new film for the BBC to demonstrate its role as a public service broadcaster in a time of national crisis.
The film ordered by BBC Creative, is aimed at showing that while people are physically apart, the BBC helps create shared experiences and emotions to bring society together.
The film is a montage of real life footage of the events of the past few weeks, moving from empty supermarket shelves, and deserted streets to interviews, viral moments like the ‘Clap for our NHS carers’ as well as personal videos from NHS staff and the construction of the NHS Nightingale hospitals.
Accompanying the pictures is the poem Don’t Quit by Edgar Guest, which in the 90 second edit released today is read by Idris Elba.
There are also 2×60 second edits which will be released in the coming days with the poem being read by Vicky McClure and Stephen Graham.
Helen Rhodes, Executive Creative Director, BBC Creative said: “This is a time when everyone is pulling together to get through this crisis. We really hope we’ve managed to capture the emotion of that and show the ways in which the BBC is trying to help by using all our resources to keep us connected and bring us closer”.
Executive Creative Director: Helen Rhodes
Creative Directors: Lambros Charalambous & Becca Pottinger
Creatives: Matt Pam & Simon Hipwell
Head of Planning – Michael Lean
Head of Project Management – Diya Hofman
Agency Producer: Liz Dolan
Production Manager: Clare Donaldson
Production Co-Ord: Beth Morson
Researchers: Ed Hobson, Caleb King & Farard Painchun
Production Company – Somesuch
Exec Producer – Tash Tan
Director – Dan Emmerson
Producer – Tom Gardner
Editor – Tom Lindsay from Trim Editing
Colourist – Jason Wallis at ETC
Composer – Alex Baranowski
Sound Mix – Anony Moore & Mark Hills from Factory