Snap has announced two new UK Snap Originals, What the Aitch, with British rapper and songwriter Aitch, in collaboration with Future Studios, and Secret Superpowers with Olympic gold medallist Tom Daley, in collaboration with Little Dot Studios.
The shows will premiere later this year and early 2023 exclusively on Snapchat.
These two series are the latest expansion of Snap Originals globally – following the first UK Snap Original announcement in October 2021, A Fighting Chance with Anthony Joshua
Secret Superpowers with Tom Daley follows up on his ability to stay calm and focused by knitting. He will meet with other celebrity and athlete friends to uncover the unexpected secret superpowers they’ve found to destress and get their head in the game.
What the Aitch is an eight episode series where Aitchs on a mission to shake up his mates’ worlds and teach them how to be their best selves.
Amanda Krentzman, head of International Originals, Snap said: “Each has a unique story that truly speaks to our values at Snapchat and aligns with our strategy of empowering talent to tell authentic stories on mobile.”
Snap announced its first UK Snap Original last year, A Fighting Chance with Anthony Joshua which will give Snapchatters a look at the sporting superstar and his mission to give the younger generation of his community in Watford something he never had: a mentor. The unscripted series produced by SBX Studios will premiere later this year.
The UK is one of a growing number of markets outside of the US where Snap is creating original content, with previous releases in India and Canada. Made exclusively for Snapchat, Snap Originals are commissioned to reflect and celebrate the diverse voices, experiences, and passions of the global community of Snapchatters. Snap has released over 150 Snap Original series to date with over 70 partners.
Pippa Considine
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